Ashton, Prof. John Richard, (born 27 May 1947), Professor of Public Health Policy and Strategy, University of Liverpool, since 1993; President, Epidemiology and Public Health Section, Royal Society of Medicine, 2014–17; Honorary Professor, Faculty of Public Health and Policy, London School of Hygiene and Tropical Medicine, since 2014

2007 ◽  
Keyword(s):  
Public Health ◽  
Health Policy ◽  
Public Health Policy ◽  
Royal Society ◽  
Tropical Medicine ◽  
London School ◽  
Policy And Strategy ◽  
Epidemiology And Public Health

Social marketing and public health strategy

2017 ◽  
Author(s):  
Jeff French
Keyword(s):  
Public Health ◽  
Health Policy ◽  
Social Marketing ◽  
Public Health Policy ◽  
Public Health Intervention ◽  
Strategy Development ◽  
Selection Strategy ◽  
Policy And Strategy ◽  
The Difference ◽  
Programme Delivery

This chapter explores how social marketing can be used to add value when developing a public health intervention that is designed to influence attitudes and behaviour. It examines the difference between how social marketing can add value to policy selection, strategy development, and operational social marketing programme delivery. The chapter explores the challenges of influencing public health policy and approaches to using social marketing principles to inform public health policy and strategy development. The advantages of developing a strategic approach to the application of social marketing are also covered, including a description of what constitutes the application of a strategic social marketing approach and how it can be analysed and evaluated. The implications for project and programme delivery, including the need for vertical and horizontal integration, are also examined.

Public Health: Policy and Politics

2001 ◽  
Vol 9 (6) ◽  
pp. 507-509 ◽  
Author(s):  
Rob Baggott ◽  
David J Hunter
Keyword(s):  
Public Health ◽  
Health Policy ◽  
Public Health Policy
Sign in / Sign up

Export Citation Format

Share Document