The effects of customer focus on new product performance

2013 ◽  
Vol 14 (2/3) ◽  
pp. 67-71 ◽  
Author(s):  
Sany Sanuri Mohd Mokhtar
2020 ◽  
Vol 37 (3) ◽  
pp. 228-248 ◽  
Author(s):  
Enrico Forti ◽  
Maurizio Sobrero ◽  
Andrea Vezzulli

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