The elements driving green innovation strategy in China
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on the internal and external elements involved in Chinese company decisions around the pursuit of green innovation strategies. Government coercion and incentives, as well as market pressure from consumers and competitors, are effective in driving environmental improvements in the operations of Chinese companies. Originality/value The briefing saves busy executives, strategists, and researchers’ hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.