Learning from experience in positioning new computer products

The correct positioning of new computer products has become crucially important as markets saturate and competition intensifies. The logistic function can provide an aid to product positioning. The method presented her addresses questions of price and performance only, and involves determination of learning curves from data on past successful product launches. It assumes that companies learn like individuals and that variables such as performance/price grow according to logistic curves limited by the basic technologies at hand.Digital's experience shows that its VAX family of computers is amenable to such an analysis, which also provides insights on the overall evolution of that technology. Besides offering guidelines for product positioning, this approach provides a means for estimating price drops and/or performance enhancements necessitated from delays in product delivery.

Attributes of product advantage and choices for manufacturer–retailer formal governance: the case of new product launch

PurposeThis study examined how the technological (tech) advantage and market advantage of new products influence the level of formal channel governance and, in turn, affect the success of new products in the presence of relational governance.Design/methodology/approachThe hypotheses are tested using the partial least squares approach to analyse survey data collected from 392 retailers of customer goods in China.FindingsThe results indicate that tech advantage and market advantage lead to an increase in retailers' transaction-specific investments (TSIs) and contract explicitness, respectively; the positive effect of market advantage on a retailer's TSIs will gradually decrease and will even become negative beyond a certain point. The relational governance mechanism can substitute for the effects of contract explicitness on improving new product success.Originality/valueThis research provides a new perspective for understanding new product advantage and exerts an initial effort to empirically distinguish between tech advantage and market advantage. It enriches the innovation literature by examining the governance of new product launches through retailers and explores the effects of formal and informal governance on channel cooperation performance in the new product launch stage.

Pesticides Information System

Agriculture is a important sector in India. Agriculture is backbone of Indian economy and it is primary sector of country. Farmers require advance or experts knowledge to take decision during soil preparation, seed selection, fertilizer management and pesticide management so that to get high yield. Day by day the population of India is increasing and to full fill the need of food modernization of agricultural sectors are important. As a population is increasing the production of food is also to be increase, so as to increase the productions of food farmers are using Pesticides to get the yield early. Pesticides are distributed equally on the farm and reduce the quantity of waste, which results in prevention of losses and wastage of input applied to farm. It will reduce the cost of production. The Pesticides system for farmers is a web-based system, which gives information relating to the clients and dealers of the company with respect to its pesticides product launches, pesticides information, pesticides requests. The farmers can easily get information through the website and easily retrieve the details of the pesticides, the amount of quantity of pesticides to be used; it will also give the information to which disease which pesticides should be used.

The rise of surgical robots

Purpose This paper aims to illustrate the growing importance of surgical robots by providing a short historical background and details of a selection of today’s products and their applications. Design/methodology/approach Following a short introduction, this first provides an historical perspective. It then discusses systems used in minimally invasive surgery (MIS). This is followed by examples of products aimed at other surgical applications and, finally, brief concluding comments are drawn. Findings The concept of robotic surgery arose in the 1960s and trials commenced in the 1980s. The business is now in a highly dynamic phase with numerous recent product launches and a growing number late-stage developments. MIS systems are attracting much interest but robotic technology is also being applied to many additional surgical procedures. Originality/value This provides an insight into the emergence and commercialisation of robotic surgical systems.

Identifying customer priority for new products in target marketing: Using RFM model and TextRank

Target marketing is a key strategy used to increase the revenue. Among many methods that identify prospective customers, the recency, frequency, monetary value (RFM) model is considered the most accurate. However, no RFM study has focused on prospects for new product launches. This study addresses this gap by using website access data to identify prospects for new products, thereby extending RFM models to include website-specific weights. An RF model, built using frequency and recency information from website access data of customers, and an RwF model, built by adding website weights to frequency of access, were developed. A TextRank algorithm was used to analyze weights for each website based on the access frequency, thus defining the weights in the RwF model. South Korean mobile users’ website access data between May 1 and July 31, 2020 were used to validate the models. Through a significant lift curve, the results indicate that the models are highly effective in prioritizing customers for target marketing of new products. In particular, the RwF model, reflecting website-specific weights, showed a customer response rate of more than 30% among the top 10% customers. The findings extend the RFM literature beyond purchase history and enable practitioners to find target customers without a purchase history.

Discursive Communication Strategies for Introducing Innovative Products: The Content, Cohesion, and Coherence of Product Launch Presentations

In the information age, discourse plays an increasingly important role in promoting innovative products. But how language works in the innovation process remains underexplored. This study explores the discursive communication strategies used to introduce innovation by analyzing the content, cohesion, and coherence of product launch presentations by Steve Jobs. It reveals that such discursive communication strategies improve the audience’s understanding, recognition, and acceptance of innovative products. This study contributes to both business communication studies in general and research on innovation communication in product launches in particular.

What's the Story With Blue Steak? On the Unexpected Popularity of Blue Foods

Is blue food desirable or disgusting? The answer, it would seem, is both, but it really depends on the food in which the color happens to be present. It turns out that the oft-cited aversive response to blue meat may not even have been scientifically validated, despite the fact that blue food coloring is often added to discombobulate diners. In the case of drinks, however, there has been a recent growth of successful new blue product launches in everything from beer to tea, and from wine to gin, arguing that coloring food products blue is more than simply a contemporary fad. In fact, the current interest in blue food coloring builds on the color's earlier appearance in everything from blue curacao to blue-raspberry candyfloss (cotton candy), and thereafter a number of soft drinks. Over the years, the combination of blue coloring with raspberry flavoring has also appeared in everything from bubble-gum to patriotic pop rocks (popping candy in The United States). Ultimately, it is the rarity of naturally-blue foods that is likely what makes this color so special. As such, blue food coloring can both work effectively to attract the visual attention of the shopper while, at the same time, being linked to a range of different flavors (since this is one of the few color-flavor mappings that are essentially arbitrary) depending on the food format in which it happens to appear. Note also that the basic descriptor “blue” covers a wide range of hues having a range of different associations, hence eliciting different reactions (be they positive or negative). While blue was once associated with artificiality, a growing number of natural blue food colorings have come onto the market in recent years thus perhaps changing the dominant associations that many consumers may have with this most unusual of food colors.

Best of both worlds

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings How firms perform with new product launches significantly depends on the strategic approach adopted. Both innovation and imitation offer specific benefits but have risks attached too. By adopting a combination innovation strategy, it is possible for organizations to exploit the advantages of each approach and also minimize any negative impact from these risks. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Access to unlicensed medicines, who should pay when they are not provided for free?

The rising cost of clinical development, license submissions, commercial product launches, and affiliate management in all countries around the world, coupled with the ethical obligation to ensure that eligible patients have access to new treatments, has led some pharmaceutical and biopharmaceutical companies to review their approach to access to medicine. The traditional US first launch, followed by European Union approval and then a strategic launch process, can eventually ensure access in the key markets with developed healthcare systems. For many other countries, providing access via the current legislation available for unlicensed medicine supply can provide a solution for increasing access. This option can be considered for broadening access to a greater number of eligible patients in more countries where unlicensed supply may be the only option, for example, if no clinical trials or commercial product supplies are available. This article looks specifically at the key financial and reimbursement considerations for unlicensed medicines and how some companies are adopting a “charged for” early access model that can be sustainable and affordable from their perspective. It is also important to consider how sustainable a charged program would be for the patient and the relevant payer, as they may expect an unlicensed treatment is provided free of charge. However, if the sponsor or manufacturer simply cannot afford to run a free supply program, the patient is faced with a more serious problem, that of no access at all, either charged or free. The objective of this article is to raise awareness amongst interested stakeholders from different perspectives, including the patients. Unlicensed medicines are usually only prescribed when there is a serious or life-threatening unmet need, and the implications for the company, physician, patient, and payer should be clear if access to treatment depends on the ability to pay.