The development of digital media has brought substantial changes to the cosmetics advertising communication. In this study, the environment and models of cosmetics advertising communication design in the era of digital media were firstly analyzed in detail, then the problems in the communication design of cosmetics advertising were discussed, and finally innovative strategies for the design of cosmetics advertising communication in the era of new digital media were proposed.
AbstractThe digital media becomes more and more common in our everyday lives. So it is not surprising that technical progress is also leaving its mark on amblyopia therapy. New media and technologies can be used both in the actual amblyopia therapy or therapy monitoring. In particular in this review shutter glasses, therapy monitoring and analysis using microsensors and newer video programs for amblyopia therapy are presented and critically discussed. Currently, these cannot yet replace classic amblyopia therapy. They represent interesting options that will occupy us even more in the future.
Research on innovative design of digital communication of cosmetics advertising
