Visual syntax in social media

Modern technologies have fundamentally changed the sphere of communication. One of the interesting social media characteristics is the prevalence of the visual transmission mode. Regardless of the fact that photo-rhetoric in social networks usually lacks complexity and is often limited to the statement of facts, there exist more complex forms of visual syntax. The article analyses the options for creating a twofold semantic conception of images, enabling communication to expand temporally. Moreover, there have been demonstrated the visual metaphors in social networks as exemplified by 2020 gestalt.

Compliance with journalistic standards in the headlines of print and online publications

The headline is the most important part of the news. The headline should be readable, attractive, informative and concise. In this study theoretical methods of scientific knowledge were used. In the process of work methods of analysis and synthesis of information, as well as a method of classification, were also used. The aim of this work is to define standards for titles of print and online publications. Also, the main goal of this study is to determine the level of adherence to journalistic standards in the most popular Russian print and Internet publications. This paper provides a general description of journalistic standards, as well as standards for article titles. The study presents statistics on the popularity of Russian mass media, characteristics and examples of the main mistakes in article titles. This paper presents a detailed analysis of errors for some articles of popular Russian publications. The information presented in the results of this work can be used in the process of studying the standards for the titles of articles, as well as for the analysis of typical mistakes using the example of Russian publications.

The Effects of Social Commerce Utilization on Business Performance

Social commerce is one of the most relevant technological innovations in recent years. It has strongly benefited many industries, including tourism. While many studies on social commerce have been conducted from the user perspective, less attention has been paid to the organisational perspective, particularly that of hotel organisations. To help understand the key drivers of hotel social commerce usage and their effects on hotel business performance, this study augments the integrated model of e-business usage and impact with hotel social media characteristics. Using stratified random sampling, data from 146 hotels in Lebanon were collected and analysed with the PLS-SEM approach. The model represents a theoretical advancement by offering an organisational perspective to the social commerce literature. It shows there is a significant impact of environmental, organisational, and innovation drivers and social media characteristics. The findings help hotels assess their existing social commerce utilization and identify aspects in need of more attention and improvement.

Le plan de l’expression des images: Quelques réflexions sur support et apport

In this article we plan to revisit the notion of substance of the plane of expression, as found in semiotic studies of the image, and how this notion relates to the concepts of purport and form. The article is divided into three parts: The first section gives a brief history of the various ways substance has been addressed in (or excluded from) image analyses based on Greimassian semiotics and Groupe μ rhetoric. Drawing upon Jacques Fontanille’s semiotics of practices and Jean-François Bordron’s theory of iconicity, the second section concerns proposals that attempt to address the “moment” of giving substance in autographic works of art – and also in writing –, through notions of support, application, and the gestural act of inscription. The third section tests these methodological tools on chemical photography and on digital image-making in order to propose a new, specifically semiotic approach to studying the media characteristics of images.

Emotion and Interaction Control: A Motive-Based Approach to Media Choice in Socio-Emotional Communication

A large part of everyday communication is mediated by technology, with a constantly growing number of choices. Accordingly, how people choose between different communication media is a long-standing research question. However, while prominent media theories focus on how media characteristics affect communication performance, the underlying psychological motives of media choice and how different technologies comply with these are less considered. We propose a theoretical framework that links media characteristics with peoples’ intentions to influence communication and present a qualitative study on reasons for media choice in socio-emotional situations. An analysis through the lens of the framework illustrates how users employ media to establish control over the interactional speed and emotional intensity of communication and thereby regulate their communication experience. Besides an advanced theoretical understanding, the present analysis provides a basis for a conscious design of communication media, to deliberately shape the way people interact with technology and each other.

The Effects of Social Commerce Utilization on Business Performance

Social commerce is one of the most relevant technological innovations in recent years. It has strongly benefited many industries, including tourism. While many studies on social commerce have been conducted from the user perspective, less attention has been paid to the organisational perspective, particularly that of hotel organisations. To help understand the key drivers of hotel social commerce usage and their effects on hotel business performance, this study augments the integrated model of e-business usage and impact with hotel social media characteristics. Using stratified random sampling, data from 146 hotels in Lebanon were collected and analysed with the PLS-SEM approach. The model represents a theoretical advancement by offering an organisational perspective to the social commerce literature. It shows there is a significant impact of environmental, organisational, and innovation drivers and social media characteristics. The findings help hotels assess their existing social commerce utilization and identify aspects in need of more attention and improvement.