Empirical study on the impact of Social Commerce website design principles on customer purchase decision

2016 ◽  
Author(s):  
Cadelina Cassandra ◽  
Togar Alam Napitupulu ◽  
Jurike V. Moniaga
Keyword(s):  
Empirical Study ◽  
Design Principles ◽  
Purchase Decision ◽  
Website Design ◽  
Social Commerce ◽  
The Impact

scholarly journals The impact of positive valence and negative valence on social commerce purchase intention

2019 ◽  
Vol 33 (2) ◽  
pp. 774-791 ◽  
Author(s):  
Nick Hajli
Keyword(s):  
Decision Making ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Purchase Decision ◽  
Least Squares Regression ◽  
Social Commerce ◽  
Data Set ◽  
Content Type ◽  
Consumer Feedback ◽  
The Impact

Purpose New research emphasizes the importance of social communications in e-commerce purchase decision-making processes but there are many technical and social challenges such as multi-faceted trust concerns. How consumers view and value referent’s online testimonials, ratings, rants and raves, and product usage experiences remain an important factor that needs to be better understood. Social commerce as a relatively new stream in e-commerce yet is growing fast and gaining the attention of scholars and practitioners, especially due to recent revenue developments. Consistent with e-commerce websites that do not enable consumer feedback, trust is a challenging matter for consumers to consider when they visit social commerce websites. Researching trust models and influences is increasingly important especially with the proliferation of online word of mouth (WOM) strongly effecting many consumers at many different phases of social commerce purchase decision making and transacting. The paper aims to discuss this issue. Design/methodology/approach This study examines the effects and importance of institution-based trust and WOM within a model of consumer behaviour on social commerce websites. This research examines how trust and consumer feedback may affect consumers’ purchase intentions. This study collects data from the little-understood market of urban Iran and develops a research model to examine consumers’ purchase intentions on social commerce websites. A robust data set from urban Iran (n=512) is analyzed using partial least squares regression to analyze the proposed model. Findings The results of the analysis show that institution-based trust influences social media communication, leading to elevated purchase intention on social commerce websites. This research adds to the prior literature that espouses on the importance of consumers developing strong beliefs of vendor trust in social commerce platforms. Originality/value Explaining how consumer purchase decision making is effected by using institution-based trust and electronic WOM in a little understood Middle Eastern context an important contribution of this research. Suggestions on practical and theoretical developments of this research in the sharing commerce research stream conclude this paper.

The Impact of EWOM Referral, Celebrity Endorsement, and Information Quality on Purchase Decision

2020 ◽  
pp. 882-905
Author(s):  
Randy Danniswara ◽  
Puspa Sandhyaduhita ◽  
Qorib Munajat
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Purchase Decision ◽  
Brand Trust ◽  
Social Commerce ◽  
Celebrity Endorsement ◽  
Brand Attachment ◽  
Application Data ◽  
The Impact ◽  
Brand Satisfaction

This study aims to explore factors that have impact on purchase decision on a social commerce, viz., social media Instagram. Thus, several dimensions namely eWOM referral, celebrity endorsement, information quality, brand satisfaction, brand trust and brand attachment are identified and examined. This research uses SEM method and LISREL 8.80 application. Data was collected using questionnaires with Likert scale. The result from 350 respondents shows that a significant positive correlation exists between eWOM referral and purchase intention, information quality and brand satisfaction, information quality and brand trust, brand satisfaction and brand attachment, brand satisfaction and purchase intention, brand trust and purchase intention, brand attachment and purchase decision, and also between purchase intention and purchase decision.

The Impact of EWOM Referral, Celebrity Endorsement, and Information Quality on Purchase Decision

2017 ◽  
Vol 30 (2) ◽  
pp. 23-43 ◽  
Author(s):  
Randy Danniswara ◽  
Puspa Sandhyaduhita ◽  
Qorib Munajat
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Purchase Decision ◽  
Brand Trust ◽  
Social Commerce ◽  
Celebrity Endorsement ◽  
Brand Attachment ◽  
Application Data ◽  
The Impact ◽  
Brand Satisfaction

This study aims to explore factors that have impact on purchase decision on a social commerce, viz., social media Instagram. Thus, several dimensions namely eWOM referral, celebrity endorsement, information quality, brand satisfaction, brand trust and brand attachment are identified and examined. This research uses SEM method and LISREL 8.80 application. Data was collected using questionnaires with Likert scale. The result from 350 respondents shows that a significant positive correlation exists between eWOM referral and purchase intention, information quality and brand satisfaction, information quality and brand trust, brand satisfaction and brand attachment, brand satisfaction and purchase intention, brand trust and purchase intention, brand attachment and purchase decision, and also between purchase intention and purchase decision.

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