Research on Community Consumer Behavior Based on Association Rules Analysis

Author(s):  
Xu Yingzhuo ◽  
Wang Xuewen
Author(s):  
Yoonju Lee ◽  
Heejin Kim ◽  
Hyesun Jeong ◽  
Yunhwan Noh

The authors have noticed an inadvertent error in our article, ‘‘Patterns of Multimorbidity in Adults: An Association Rules Analysis Using the Korea Health Panel” [...]


1967 ◽  
Vol 31 (4) ◽  
pp. 22-27 ◽  
Author(s):  
Edward L. Grubb ◽  
Harrison L. Grathwohl

What is the relationship between the psychological characteristics of a consumer and his purchase behavior? In this paper the authors briefly review pertinent research and lay theoretical foundations for a model of consumer behavior based upon an individual's self-concept and the symbolic value of the goods he buys.


2014 ◽  
Vol 2 (1) ◽  
pp. 16-28 ◽  
Author(s):  
Wei Xu ◽  
Jiajia Wang ◽  
Ziqi Zhao ◽  
Caihong Sun ◽  
Jian Ma

AbstractAs one of the financial industries, the insurance industry is now facing a vast market and significant growth opportunities. The insurance company will generate a lot transaction data each day, thus forming a huge database. Recommending insurance products for customers accurately and efficiently can help to improve the competitiveness of insurance company. Data mining technologies such as association rules have been applied to the recommendation of insurance products. However, large policyholders’ data will be calculated when it being processed with associate rule algorithm. It not only requires higher cost of time and space, but also can lead to the final rules lack of accuracy and differentiation. In this paper, a recommendation model for insurance products based on consumer segmentation is constructed, which first divides consumer group into different classes and then processed with associate rule algorithm. The empirical results show that our proposed method not only makes the consumption of association rules analysis reduced, it has also got more effective product recommendation results.


2015 ◽  
Vol 71 (5) ◽  
pp. 625-631 ◽  
Author(s):  
Fabian P. Held ◽  
Fiona Blyth ◽  
Danijela Gnjidic ◽  
Vasant Hirani ◽  
Vasikaran Naganathan ◽  
...  

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