Application of Web Data Mining Technique to Enterprise Management of Electronic Commerce

Author(s):  
Guifen Chen
2017 ◽  
Vol 7 (1.1) ◽  
pp. 286
Author(s):  
B. Sekhar Babu ◽  
P. Lakshmi Prasanna ◽  
P. Vidyullatha

 In current days, World Wide Web has grown into a familiar medium to investigate the new information, Business trends, trading strategies so on. Several organizations and companies are also contracting the web in order to present their products or services across the world. E-commerce is a kind of business or saleable transaction that comprises the transfer of statistics across the web or internet. In this situation huge amount of data is obtained and dumped into the web services. This data overhead tends to arise difficulties in determining the accurate and valuable information, hence the web data mining is used as a tool to determine and mine the knowledge from the web. Web data mining technology can be applied by the E-commerce organizations to offer personalized E-commerce solutions and better meet the desires of customers. By using data mining algorithm such as ontology based association rule mining using apriori algorithms extracts the various useful information from the large data sets .We are implementing the above data mining technique in JAVA and data sets are dynamically generated while transaction is processing and extracting various patterns.


2014 ◽  
Vol 687-691 ◽  
pp. 3003-3006
Author(s):  
Pu Wang

At present, the growth of the Internet has brought us a vast amount of information that we can hardly deal with. To solve the flood of information, various data mining systems have been created to assist and augment this natural social process. Data minig recommender systems have been developed to automate the recommendation process. Data mining recommender systems can be found at many electronic commerce applications. In this paper, a recommendation mechanism of web data mining in electronic commerce application is given. Then, presents the workflow of the web data mining in electronic commcer. Lastly, the usage of the tools of web data mining is described.


2013 ◽  
Vol 846-847 ◽  
pp. 1431-1434
Author(s):  
Yi Ni Wang

Taking data mining technologies as the key, with the analysis of electronic commerce, this paper studies deeply on the implementation of data mining system that is electronic commerce-oriented.


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