Launch Strategy and New Product Performance: An Empirical Examination in The Netherlands

1999 ◽  
Vol 16 (6) ◽  
pp. 545-556 ◽  
Author(s):  
Erik Jan Hultink ◽  
Henry S.J. Robben
Keyword(s):  
The Netherlands ◽  
New Product ◽  
Product Performance ◽  
Empirical Examination ◽  
New Product Performance ◽  
Launch Strategy

scholarly journals Continuity, Change, and New Product Performance: The Role of Stream Concentration *

2020 ◽  
Vol 37 (3) ◽  
pp. 228-248 ◽  
Author(s):  
Enrico Forti ◽  
Maurizio Sobrero ◽  
Andrea Vezzulli
Keyword(s):  
New Product ◽  
Product Performance ◽  
New Product Performance
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