Your Ad Here: The Cool Sell of Guerrilla Marketing. Michael Serazio. New York: New York University Press, 2013. 227 pp. $22.00 paper.

2013 ◽  
Vol 46 (6) ◽  
pp. 1356-1358
Author(s):  
D. M. Greenwell
Keyword(s):  
New York ◽  
New York University ◽  
Guerrilla Marketing

Response From New York University

1999 ◽  
Vol 9 (2) ◽  
pp. 7-7
Keyword(s):  
New York ◽  
New York University

Patricia H. Labalme, ed., Beyond their sex New York and London : New York University Press, 1980. xx-188 pp. $ 21.90

Moreana ◽  
1982 ◽  
Vol 19 (Number 74) (2) ◽  
pp. 105-106
Author(s):  
Patricia Delendick ◽  
Germain Marc’hadour
Keyword(s):  
New York ◽  
New York University

Speech Presented at Brennan Center for Justice, New York University Law School

2015 ◽  
Vol 27 (5) ◽  
pp. 293-296
Author(s):  
Eric Holder
Keyword(s):  
New York ◽  
Law School ◽  
New York University

Children's Perceived Value: Conceptualization, Scale Development, and Validation

2020 ◽  
Author(s):  
Janine Williams ◽  
A Gazley ◽  
N Ashill
Keyword(s):  
New York ◽  
Perceived Value ◽  
Internal Consistency Reliability ◽  
Future Research ◽  
New York University ◽  
Consumer Decisions ◽  
Managerial Implications ◽  
Stage Process ◽  
Development And Validation ◽  
Value Measure

© 2020 New York University Perceived value among children is an important concept in consumer decisions, yet surprisingly no research has operationalized value for this consumer group. To address this omission, and following the guidelines of DeVellis (2016), this investigation reports the findings of a seven-stage process to develop a valid and reliable instrument for measuring perceived value among children aged 8–14 years. Value for children is conceptualized as a multidimensional construct capturing perceptions of what is received and what is given up, which differs from adult measures in terms of its composition and complexity. A 24-item scale is developed that shows internal consistency, reliability, construct validity, and nomological validity. We also demonstrate the validity of the new scale beyond an existing adult perceived value measure. Directions for future research and managerial implications of the new scale for studying children's consumer behavior are discussed.

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