Analisis Perilaku Konsumen Usia Muda di Kota Bogor dalam Mengonsumsi Susu dan Produk Olahannya di Masa Pandemi Covid 19

During the COVID-19 pandemic, people are started to consume foods that are highly nutritious to increased their immunity, one of them is by consuming milk and its processed products like kefir, yogurt. Milk is one of the foods favored by the community because it is rich in health benefits. The demand for this product is also increased every year. Consumer behavior was always changing along with consumer needs that follow the conditions and developments of the times. Consumers will choose products with good quality and ful fill what their needs, as well as dairy products. This study aims to analyze consumer decisions in consuming milk and its processed products in the Bogor city area during the covid 19 pandemic. The research was carried out with the stages of determining respondents, identify factors that influence consumer behavior, collecting and analyzing data. Respondents are people who live in Bogor City with an age range of 20 to 30 years purposively as many as 108 respondents. Data processing and analysis was carried out using the Spearman rank correlation test to determine the relationship between knowledge and situational variables on the decision to consume milk and its processed products. The results showed that the level of knowledge and situational had a significant and direct relationship with consumer decisions (P<0.01). This shows that the higher level of consumer knowledge of products with supportive conditions, the consumer’s decision to consume milk and its processed products is also getting stronger.

influence of word of mouth and brand image on the consumer decision process in choose clinic content

This study aimed to analyze the effect of word of mouth and brand image jointly and partially on consumer decisions and the dominant two variables. Data collection at the Embun Pagi Clinic in the Sekayu area involved 100 patients who used the services of the Sekayu Embun Pagi Clinic with non-probability sampling, namely accidental sampling. Data was collected by distributing questionnaires and using multiple linear regression using SPSS software. Data analysis is a descriptive method, classical assumption test with normality test with Kolmogorov-Smirnov, multiple regression analysis methods with f test, t-test, and coefficient of determination. This study indicates that word of mouth and brand image significantly influence the consumer decision process in choosing the Embun Pagi Sekayu Gynecological Clinic. These results can be seen in the multiple regression analysis and the coefficient of determination R-value of 0.802, meaning that the relationship between word of mouth and brand image on consumer decisions is 80.2%, meaning that the relationship between variables is close. Adjusted R Square value of 0.636 means that 63.6% of purchasing decision factors can be explained by word of mouth and brand image.

Does Price Affect Consumer Decisions In Buying Products? (Food Industry case study)

This study aims to determine the effect of price on purchasing decisions at Cafe ABC in Pekanbaru. This study uses quantitative methods by distributing questionnaires to collect primary data. A total of 99 respondents became the sample in this study.Found Based on the results of simple linear regression analysis obtainedThe coefficient is positive, meaning that there is a positive relationship between price and purchase decisions. The better the price, the better the purchase decision, it is also found that there is a significant effect between the price on the purchase decision

The Influence of Service Quality and Location on Consumer Decisions at Hotel Vista in Prabumulih

This study shows that when testing the quality of service all the questions in the questionnaire are said to be valid with the provisions exceeding the value of r table where the value of r table is 0.185. And for the reliability value obtained a value of 0.849 with the provisions above 0.185 it can be said that the existing questionnaire is declared reliable for further testing. At the time of testing the location, all the questions in the questionnaire were said to be valid with the provisions exceeding the value of r table where the value of r table was 0.185. And for the reliability value obtained a value of 0.853 with the provisions above 0.185 it can be said that the existing questionnaire is declared reliable for further testing. For the calculated f value of 33,505 and for the f table value from the results of n-k-1 (n=respondent, k=independent variable) of 2.76. Thus, for the calculated f value of 33,505 > the f table value of 2.76, the service quality and location variables have a positive effect on consumer decisions.

Factors Affecting Consumer Decisions in Consuming Coffee in Surabaya, Sidoarjo and Gresik

The purpose of this study is to analyse the factors that influence consumers decisions in consuming coffee in Surabaya, Sidoarjo and Gresik. Selected location of the research was chosen purposively, considering that Surabaya, Sidoarjo and Gresik are nearby regions. The sampling technique used in this study is accidental sampling, with the number of respondents as many as 90, with Surabaya as many as 30 respondents, Sidoarjowith30 respondents and Gresik with 30 respondents. The data that has been obtained is then analysed using WarpPLS version 6.0. The results showed that the personal factor variables (age, occupation,income, lifestyle, education), social environmental factors (reference group, family), psychological factors (motivation, perception, attitude), and cultural factors (values, habits, popular culture) can influence consumers decision to buy coffee drinks.

The Effect Of Brand And Price On Mineral Water Purchase Decision (The Study Of Semongkat Brand Local Gallon Mineral Water In Sumbawa District)

Sumbawa Regency is a district in the Province of West Nusa Tenggara (NTB) Indonesia, where there are lots of local products, one of which is Semongkat Brand Gallon drinking water. Taken from natural springs from the mountains of Semongkat Tourism Village, Sumbawa Besar. The Objective is to significantly determine the effect of variables between brands and prices to the consumer’s decision in doing repurchased gallons of Semongkat mineral water in Sumbawa Regency. To find out which variables have the most significant influence on consumer decisions in repurchasing gallons of mineral water from the Semongkat brand in Sumbawa Regency, the type of research used is the associative one, which is a form of research aims to determine the relationship between two or more variables. This research builds a theory that can function to explain, predict and control a symptom. The population in this study are buyers (housewives) who make the decision to repurchase Semongkat brand mineral water products with the choice of gallon water. The sampling technique used was quota sampling technique based on certain considerations from the researcher (Djarwanto et.all, 1993:119) . For the number of population p is not known with certainty. The number of samples to be studied is 30 people. The variables of this research are the brand (X 1 ), the price is (X 2 ) and the purchase decision is (Y) and therefore, data collection method used should be the method of random sampling, While the data collection technique should use a questionnaire. The analytical tools used in this research are Multiple Linear Regression Test and Statistical Test. The findings of this study are partial and simultaneous findings. There is an

Faktor-Faktor Yang Mempengaruhi Konsumen Menggunakan Jasa Pengiriman PT Pos Indonesia (Soreang)

The research aimed to determine the effect of price, location, and service quality on the decision of use services of PT. Pos Indonesia, Soreang, Kabupaten Bandung. The population in this study was consumers who had used the services of PT Pos Indonesia, Soreang. The sampling collection technique used accident sampling with a total of 100 respondents. The data analysis technique used in this research is multiple linear regression. The result of multiple linear regression analysis shows that the variables of price, location and service quality simultaneously have a positive relation to consumer decision. Based on the results of the f test, it shows that the variables of price, location, and service quality simultaneously have a positive and significant impact on consumers decisions. The result of the coefficient of determination is 0.55 or 55%, meaning that independent variables such as price, location, and service quality can explain variations in consumer decisions to choose the delivery service of PT Pos Indonesia (Soreang). While the remaining 45% of other variables not examined in this study. Company management should pay attention to parking spaces and price competitiveness to increase consumer interest in using the delivery service of PT Pos Indonesia (Soreang).

"Child's Play"; Pestering Power Influencing a Parent's Purchasing Behavior in Sri Lanka

Aims: For years, there has been extensive attention in both theoretical and sociological literature regarding a child's ability to exert influence on behavior; in both developed and developing countries, a child's pester power has well recognized by interested parties. Pester Power, often known as the 'nag factor,' refers to adolescent shopping requests directed at their parents. Methodology: Due to the scarcity of information available on this social phenomenon in Sri Lanka, this paper focuses on conceptualizing a consistent set of factors and determinants discovered after an extensive literature review from a large number of sources and providing a foundation for future research that addresses an empirical and practical gap. Results: This paper presents a concept model that can be used by Sri Lankan sociological as well as theoretical academicians and researchers to predict the pester power of Sri Lankan youth and adolescents. The model includes demographic, socio-psychographic, and informative factors that could influence the pester power of Sri Lankan youth and adolescents. Originality: Because this is the first study of its kind in Sri Lanka, marketers and academics will be able to focus their attention on the growing behavior of young consumers in Sri Lanka in relation to the FMCG market by using this consistent set of factors. Conclusion: Despite the fact that Sri Lanka has a very traditional culture that places a premium on conformity to group norms and social acceptance and thus confirms a collectivistic culture in which children are expected to be subservient, there is this new wave of incredibly energetic, more informed young children who make their own consumer decisions. Empirical evidence on the increasing participation of children in family purchasing and their conversion into active consumers in a rapidly expanding market in south east Asian countries is predominant.