Use of an Organizational Weblog in Relationship Building: The Case of a Major League Baseball Team

2008 ◽  
Vol 1 (3) ◽  
pp. 384-397 ◽  
Author(s):  
Stephen W. Dittmore ◽  
G. Clayton Stoldt ◽  
T. Christopher Greenwell
Keyword(s):  
Organizational Commitment ◽  
Organizational Communication ◽  
Major League Baseball ◽  
Relationship Building ◽  
Consumption Patterns ◽  
Sport Organizations ◽  
Effective Form ◽  
Major League ◽  
Baseball Team

This case study explores the use a Major League Baseball team’s organizational weblog. Organizational weblogs are forums for the 2-way exchange of information and commentary between an organization and its publics. Most sport organizations, however, have yet to embrace the weblog as a form of organizational communication. Recent research suggests a greater need to understand how sport organizations might use weblogs to outreach to target audiences from a communications perspective. This study assesses whether readers perceive an organization’s official weblog to be an effective form of 2-way communication and profiles the readers of an organizational weblog based on demographics, consumption patterns, and points of attachment. Results showed that readers perceived the organizational weblog to be highly conversational and effective at communicating organizational commitment. In addition, readers were voracious media consumers of the team’s games, repeat ticket customers, and highly identified, both with the sport and with the team.

Use of an Organizational Weblog in Relationship Building: The Case of a Major League Baseball Team

2008 ◽  
Author(s):  
Stephen W. Dittmore ◽  
G. Clayton Stoldt ◽  
T. Christopher Greenwall
Keyword(s):  
Major League Baseball ◽  
Relationship Building ◽  
Major League ◽  
Baseball Team

The Dominican Republic and the development of the Major League Baseball Team Academy

2017 ◽  
pp. 72-91
Author(s):  
K. Alexander Schmidt ◽  
Scott Tainsky ◽  
Becca Leopkey
Keyword(s):  
Dominican Republic ◽  
Major League Baseball ◽  
Major League ◽  
Baseball Team

A Major League Baseball Team Uses Operations Research to Improve Draft Preparation

2012 ◽  
Vol 42 (2) ◽  
pp. 119-130 ◽  
Author(s):  
Noah Streib ◽  
Stephen J. Young ◽  
Joel Sokol
Keyword(s):  
Operations Research ◽  
Major League Baseball ◽  
Major League ◽  
Baseball Team

Treatment of Grade III Acromioclavicular Separations in Professional Baseball Pitchers: A Survey of Major League Baseball Team Physicians

2018 ◽  
Vol 47 (7) ◽  
Author(s):  
Joseph N. Liu ◽  
Grant H. Garcia ◽  
K. Durham Weeks ◽  
Jacob Joseph ◽  
Orr Limpisvasti ◽  
...  
Keyword(s):  
Major League Baseball ◽  
Professional Baseball ◽  
Major League ◽  
Baseball Pitchers ◽  
Baseball Team ◽  
Grade Iii

Sport and Culture as Contested Terrain: Americanization in the Caribbean

1991 ◽  
Vol 8 (1) ◽  
pp. 79-85 ◽  
Author(s):  
Alan M. Klein
Keyword(s):  
Popular Culture ◽  
Major League Baseball ◽  
Cultural Hegemony ◽  
Santo Domingo ◽  
Cultural Resistance ◽  
Effective Form ◽  
Major League ◽  
The Caribbean ◽  
Contested Terrain ◽  
Cultural Colonialism

In looking at the “Americanization” of sport in other societies, we are essentially looking at a version of cultural colonialism. Sport, as a segment of popular culture, is certainly an effective form of promoting cultural hegemony. However, this essay argues for the use of cultural resistance as an opposing notion. Based on the author’s study of Dominican baseball, the picture of a tension between hegemonic and resistant cultural forces is summarized and offered as a model to other sports researchers. The Dominican study examined the structural properties of major league baseball’s domination of the sport in the Caribbean. Resistance to major league baseball was not structurally apparent and required looking at more subtle indices. Fans’ preferences for symbols, content analysis of the sports pages in Santo Domingo, and examples of concrete behavior were looked at. Other researchers may find different indices more appropriate, but the use of sport related phenomena are felt to be valuable sources.

scholarly journals Variable Ticket Pricing in Major League Baseball

2007 ◽  
Vol 21 (3) ◽  
pp. 407-437 ◽  
Author(s):  
Daniel A. Rascher ◽  
Chad D. McEvoy ◽  
Mark S. Nagel ◽  
Matthew T. Brown
Keyword(s):  
San Francisco ◽  
Major League Baseball ◽  
Sport Organizations ◽  
Ticket Pricing ◽  
Price Increases ◽  
Special Events ◽  
Variable Pricing ◽  
Major League ◽  
Sport Teams ◽  
Ticket Prices

Sport teams historically have been reluctant to change ticket prices during the season. Recently, however, numerous sport organizations have implemented variable ticket pricing in an effort to maximize revenues. In Major League Baseball variable pricing results in ticket price increases or decreases depending on factors such as quality of the opponent, day of the week, month of the year, and for special events such as opening day, Memorial Day, and Independence Day. Using censored regression and elasticity analysis, this article demonstrates that variable pricing would have yielded approximately $590,000 per year in additional ticket revenue for each major league team in 1996, ceteris paribus. Accounting for capacity constraints, this amounts to only about a 2.8% increase above what occurs when prices are not varied. For the 1996 season, the largest revenue gain would have been the Cleveland Indians, who would have generated an extra $1.4 million in revenue. The largest percentage revenue gain would have been the San Francisco Giants. The Giants would have seen an estimated 6.7% increase in revenue had they used optimal variable pricing.

Diamond Dollars Case Competition: The Mike Trout Dilemma

2013 ◽  
Vol 2 (1) ◽  
pp. 60-65 ◽  
Author(s):  
Vince Gennaro
Keyword(s):  
Los Angeles ◽  
Major League Baseball ◽  
Professional Sport ◽  
Primary Data ◽  
Sport Organizations ◽  
Case Discussion ◽  
Analytical Skills ◽  
The Many ◽  
Real World Problems

This case was prepared by the author for the Diamond Dollars Case Competition in March 2013. It was developed for the purpose of a case discussion. It contains various assumptions that were generated for illustrative purposes and is not intended to serve as a source of primary data. It takes the hypothetical 2013 performance of young baseball superstar Mike Trout to provide students with an opportunity to apply analytical skills to the types of real-world problems faced by professional sport organizations. The case study invites students to weigh the many factors that Los Angeles Angels management must consider in determining how to realistically negotiate with Trout for the benefit of the ball club following the 2013 Major League baseball season.

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