Discussion on New Marketing Mode Based on Collaborative Recommendation Algorithm in Big Data Era

2021 ◽  
Author(s):  
Huimin Chen
2016 ◽  
Vol 16 (6) ◽  
pp. 245-255 ◽  
Author(s):  
Li Xie ◽  
Wenbo Zhou ◽  
Yaosen Li

Abstract In the era of big data, people have to face information filtration problem. For those cases when users do not or cannot express their demands clearly, recommender system can analyse user’s information more proactive and intelligent to filter out something users want. This property makes recommender system play a very important role in the field of e-commerce, social network and so on. The collaborative filtering recommendation algorithm based on Alternating Least Squares (ALS) is one of common algorithms using matrix factorization technique of recommendation system. In this paper, we design the parallel implementation process of the recommendation algorithm based on Spark platform and the related technology research of recommendation systems. Because of the shortcomings of the recommendation algorithm based on ALS model, a new loss function is designed. Before the model is trained, the similarity information of users and items is fused. The experimental results show that the performance of the proposed algorithm is better than that of algorithm based on ALS.


2013 ◽  
Vol 765-767 ◽  
pp. 998-1002
Author(s):  
Shao Xuan Zhang ◽  
Tian Liu

In view of the present personalized ranking of search results user interest model construction difficult, relevant calculation imprecise problems, proposes a combination of user interest model and collaborative recommendation algorithm for personalized ranking method. The method from the user search history, including the submit query, click the relevant webpage information to train users interest model, then using collaborative recommendation algorithm to obtain with common interests and neighbor users, on the basis of these neighbors on the webpage and webpage recommendation level associated with the users to sort the search results. Experimental results show that: the algorithm the average minimum precision than general sorting algorithm was increased by about 0.1, with an increase in the number of neighbors of the user, minimum accuracy increased. Compared with other ranking algorithms, using collaborative recommendation algorithm is helpful for improving webpage with the user interest relevance precision, thereby improving the sorting efficiency, help to improve the search experience of the user.


2021 ◽  
Vol 2021 ◽  
pp. 1-9
Author(s):  
Yuanyuan Zhang

In the era of big data, the problem of information overload is becoming more and more obvious. A piano music image analysis and recommendation system based on the CNN classifier and user preference is designed by using the convolutional neural network (CNN), which can realize accurate piano music recommendation for users in the big data environment. The piano music recommendation system based on the CNN is mainly composed of user modeling, music feature extraction, recommendation algorithm, and so on. In the recommendation algorithm module, the potential characteristics of music are predicted by the regression model, and the matching degree between users and music is calculated according to user preferences. Then, music that users may be interested in is generated and sorted in order to recommend new piano music to relevant users. The image analysis model contains four “convolution + pooling” layers. The classification accuracy and gradient change law of the CNN under RMSProp and Adam optimal controllers are compared. The image analysis results show that the Adam optimal controller can quickly find the direction, and the gradient decreases greatly. In addition, the accuracy of the recommendation system is 55.84%. Compared with the traditional CNN algorithm, this paper uses the convolutional neural network (CNN) to analyze and recommend piano music images according to users’ preferences, which can realize more accurate piano music recommendation for users in the big data environment. Therefore, the piano music recommendation system based on the CNN has strong feature learning ability and good prediction and recommendation ability.


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