Role of Database Marketing in Improving Quality of Service in Jordanian Private Hospitals

Current study aims to determine the role of database marketing in improving quality of service in Jordanian private hospitals. The study's population is consisted of marketing managers only or their deputies in the Jordanian private hospitals which contains (69) hospitals. Online questionnaire was distributed over a random sample amounting (59) managers, (51) questionnaires were collected, that is (86.44%) of the total sample. The study results indicated that Jordanian private hospitals use database marketing in improving quality of Service in Jordanian Private Hospitals. There is no difference in the role of database marketing in improving quality of service in Jordanian private hospitals according to the managers’ educational level. There is a difference in the role of database marketing in improving quality of service in Jordanian private hospitals according to the managers’ experience.

An evaluation of the Electronic Purchasing in Consortium database marketing at a New Zealand public library

<p>Research problem The Electronic Purchasing in Consortium (EPIC) databases are a useful paid resource that some librarians consider to be underused. Marketing is a key means of increasing awareness and use of library resources, but research into EPIC database marketing is sparse. This study investigated ways of improving the efficiency of marketing at a New Zealand public library through conversations with library staff and a customer. Methodology Data was collected through five semi-structured face-to-face interviews and was qualitatively analysed with reference to the product, price, place and promotion of a public library’s EPIC databases. Results It was found that the library does not market its EPIC databases and that there is a connection between inadequate promotion, low customer awareness and low usage of the EPIC databases. EPIC database accessibility and staff training in database use were found to be areas in need of work. These issues were in part explained by the low priority the EPIC databases had at the library when compared with community outreach initiatives. Implications This study recommends market research be carried out, followed by targeted promotional efforts, further customer and staff training in the use of EPIC databases and more prominent web links to databases. It also recommends the library look into ways of using the EPIC databases in its customer outreach initiatives.</p>

An evaluation of the Electronic Purchasing in Consortium database marketing at a New Zealand public library

<p>Research problem The Electronic Purchasing in Consortium (EPIC) databases are a useful paid resource that some librarians consider to be underused. Marketing is a key means of increasing awareness and use of library resources, but research into EPIC database marketing is sparse. This study investigated ways of improving the efficiency of marketing at a New Zealand public library through conversations with library staff and a customer. Methodology Data was collected through five semi-structured face-to-face interviews and was qualitatively analysed with reference to the product, price, place and promotion of a public library’s EPIC databases. Results It was found that the library does not market its EPIC databases and that there is a connection between inadequate promotion, low customer awareness and low usage of the EPIC databases. EPIC database accessibility and staff training in database use were found to be areas in need of work. These issues were in part explained by the low priority the EPIC databases had at the library when compared with community outreach initiatives. Implications This study recommends market research be carried out, followed by targeted promotional efforts, further customer and staff training in the use of EPIC databases and more prominent web links to databases. It also recommends the library look into ways of using the EPIC databases in its customer outreach initiatives.</p>

Refurbishment of Cyber Organizations Using the Data Storage System

Marketing of databases is a formal method to the compilation, integration and analysis of customer information stored in the datasets of an organization. While database may traditionally been shown in commercial media for user information, the method to database marketing is characterized by the fact even more user data is stored and as such the information is analyzed and is used in innovative and more advanced ways. Advertising agencies use the information to learn little about consumers, pick target audiences for particular promotions, evaluate the importance of buyers to the business and have much more personalized customer offers, among several other aspects.