‘From the Margins into the Mainstream’: Publicity, Promotion and Distribution in the Marketplace of Ideas

2021 ◽  
pp. 312-363
Keyword(s):  
Author(s):  
Peter G. Klein ◽  
Mark D. Packard ◽  
Karen Schnatterly

This chapter looks inside the firm at how organizational design affects collaboration in pursuit of corporate entrepreneurship or “intrapreneurship.” It shows how the intrafirm “marketplace” of ideas, employees, and resources can be strategically configured to encourage or inhibit collaborative innovation. The chapter focuses on the key structural dimensions of autonomy, sponsorship, and incentives. Complementarities between these dimensions create spillover effects that produce unique innovation outcomes by mitigating barriers to collaboration such as knowledge problems, resource constraints, and employee motivation. Illustrating configurations of these dimensions with company examples, the chapter shows how organizational design affects intrapreneurship and offers suggestions on how firms might strategically align their organizational structure with their intrapreneurial strategy.


2002 ◽  
Vol 105 (1) ◽  
pp. 130-146 ◽  
Author(s):  
Michael Keane

This paper examines ramifications of China's entry into the World Trade Organisation (WTO) in the context of the increasing internationalization of its audio-visual industry landscape. The paper begins with a discussion of the concept of sovereignty. This is juxtaposed against the proposition advanced by US content industry spokesperson Jack Valenti that liberalisation of markets and openness to ‘ideas' is in China's greater interest. The point is made that a leap of faith between open markets and the ‘marketplace of ideas' is viewed suspiciously by Chinese elites, despite their declaration that WTO accession represents a win-win outcome for the Chinese nation. The second section of the paper looks at how China might respond to reassert cultural sovereignty through industry development, in particular the use of branding and localisation. The conclusion reframes the utility of the idea of sovereignty in the light of China's celebration of national champions.


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