ВИКОРИСТАННЯ ХАКАТОН-ЕКОСИСТЕМИ ДЛЯ СОЦІАЛЬНО-ПРОФЕСІЙНОЇ ІНТЕГРАЦІЇ МОЛОДІ В УМОВАХ СТРУКТУРНО-СОЦІАЛЬНИХ ЗМІН

This article tackles a wide range of issues related to social and professional adaptation of youth in the context of structural and social transformations. It is observed that currently, the employment and occupation challenges remain are among the most critical objectives to be attained and need to be resolved as soon as possible. It is argued that the objective reality of modern social relations is the constantly changing labor market environment; moreover, the current situation in the employment sector significantly complicates the situation for young people. In particular, it is emphasized that the labor market puts young professionals in the system of fierce competition with professionals who already have work experience. Ultimately, transformations in various fields – social, economic and political system of fierce competition – have caused a decline in the social value of labor for many young people that has resulted in moral degradation and triggered social pessimism – a disbelief that they will be ever able to get an interesting job that is paid fairly which translates into polarization between effort and wages, which in fact often differ. A survey of graduates conducted in the frameworks of the University Hackathon Ecosystem has revealed the quantitative and qualitative characteristics of future professionals and their ability to integrate into the social environment. Processing of research outcomes using the tools of mathematical statistics to obtain values with estimated availability and reliability has demonstrated the validity of the developed favourable organizational and pedagogical environment in the university. In this context, consistent implementation of this organisational and pedagogical paradigm ensures the highest effectiveness of adaptation to professional activities based on education values as well as social integration readiness. The proposed model of promoting professional partnership-based adaptation of students between the university and social institutions and organizations characterizes the pre-working period of educational and professional adaptation. It is assumed that enhancing the students’ adaptation to professional career will help would be professionals find confidence in their abilities and become competitive in the labor market, reinforcing new values of professional self-development and professional development, and facilitate further integration into society. It is argued that the use of traditional labor socialization methods is not always sufficient to attain relevant professional maturity which is associated with different character and motivation to professional activity. The findings verify that some young people are engaged in non-professional activities, some work in the profession but do not seek to develop their professional skills, there are also cases of discrimination against young people by the older generation which refer to professional growth opportunities. An experiment based on the University Hackathon Ecosystem provides argument that the professional socialization of individuals assumes a certain time period to enter the professional environment, gain professional experience, master the standards and values of the professional community, as well as the process of accumulation and active implementation of personal professional experience.

Creativity in the South Korean Workplace: Procedural Justice, Abusive Supervision, and Competence

Innovation is now a feature of daily life. In a rapidly changing market environment and amid fierce competition, organizations pursue survival and growth through innovation, and the key driver of innovation is the creativity of employees. Because the value of creativity has been emphasized, many organizations are looking for effective ways to encourage employees to be creative at work. From a resource perspective, creativity at work can be viewed as a high-intensity job demand, and organizations should encourage it by providing and managing employee resources. This study is an attempt to empirically investigate how competence and abusive supervision affect the relationship between procedural justice and creativity from the conservation of resources perspective. Findings from two-wave time-lagged survey data from 377 South Korean employees indicate that procedural justice increases creativity through the mediation of competence. Furthermore, abusive supervision has a negative moderating effect on the relationship between procedural justice and competence. The findings show that competence moderates the relationship between procedural justice and creativity and that the lower the level of abusive supervision, the greater the effect of procedural justice on competence and creativity.

Millennial customer response on social-media marketing effort, brand image, and brand awareness of a conventional bank in Indonesia

Due to the fierce competition in banking for raising funds, banks have been obliged to develop marketing strategies to attract new consumers, particularly millennial. The marketing communication strategy that is often applied by banks is the loyalty program that is informed through social media. One of the banks in Indonesia with a loyalty program is the Bank Tabungan Negara (Bank BTN) or State Savings Bank whose a more prominent brand image of credit products than savings. This study investigated the effect of Social-Media Marketing Efforts, Brand Awareness, and Brand Image on Millennial Customer Response. This study employed a qualitative method by distributing questionnaires to 400 respondents. The results revealed that Millennial Customer Response was influenced by Social-Media Marketing Effort, Brand Awareness, and Brand Image. To conclude, Social-Media Marketing Efforts, Brand Image, and Brand Awareness of Conventional Banks in Indonesia affect Millennial Customer Response.

Critical Success Factors for Organizational Agility

Companies are facing important challenges related to markets' internationalization, regulatory restrictions, and fierce competition especially during the COVID-19 context. Environment is thus characterized by rapid and volatile changes. Organizational agility is the key capability allowing firms to adapt continuously by sensing changes in their environment and responding in an efficient and rapid manner. Previous work has addressed organizational agility enablers, including IT ones, allowing the firm to be more agile. In this chapter, the authors first extend their organizational agility enablers list through an in-depth analysis of consulting firms and governmental agencies reports on agility during the COVID-19 context. The final list contains 28 organizational agility enablers belonging to 10 groups. Then, the authors conduct a Q-study in order to identify what factors are critical for a successful journey towards agility and to analyze the results from an IT perspective.

Prediction of Bike Share Demand by Machine Learning

In the fourth industrial revolution period, multinational companies and start-ups have applied a sharing economy concept to their business and have attempted to better serve customer demand by integrating demand prediction results into their business operations. For survival amongst today’s fierce competition, companies need to upgrade their prediction model to better predict customer demand in a more accurate manner. This study explores a new feature for bike share demand prediction models that resulted in an improved RMSLE score. By applying this new feature, the number of daily vehicle accidents reported in the Washington, D.C. area, to the Random Forest, XGBoost, and LightGBM models, the RMSLE score results improved. Many previous studies have primarily focused on feature engineering and regression techniques within given dataset. However, this study is meaningful because it focuses more on finding a new feature from an external data source.

An Online Tool for Estimating Return-on-investment for Water Recycling at Nurseries

Water availability, quality, and management, particularly under climate change constraints and fierce competition for water resources, are challenging the sustainability of intensively irrigated nursery crops. We created an online tool to estimate costs and benefits of a water recycling investment at a commercial nursery, given data on the operation input by the user. The online tool returns a “regulatory risk score” based on the user’s drought and pollution risk. Then, using a partial budget approach, it returns net present value of the investment, upfront capital cost, and expected change in annual cash flow. The present article seeks to cross-validate this computer model with results reported in the case study literature. We aggregated data on 38 nurseries and greenhouses profiled in five published studies into a meta study dataset. These data validated the computer tool’s assumptions about the relationship of operation size to total capital cost. Separate simulations on the profitability effects of varying public water rates and price premia due to green marketing corroborated the findings of earlier studies. A major finding of the simulation analysis not previously emphasized in the literature is that capital cost and profit vary significantly with the precise method that is used to size the recapture pond. A “minimalist” approach to this decision is likely to be the most cost-effective, but growers should also keep stormwater runoff and other issues of environmental best practices in mind.

Research on Human Resource Allocation Model Based on SOM Neural Network

With the fierce competition of the enterprise market, the human resource allocation of enterprises will face multiple risks. This article takes the connotation of human resource configuration management as the research object and establishes the human resource configuration model through SOM neural network. And the model is trained, learned, and tested. What's more, it is applied to human resources management to adjust the allocation of human resources for the enterprise in a timely manner. It provides a detailed basis for proposing coping strategies and has a great application value.

The Discourse of Brand Slogans of the Best 100 Universities in Asia 2019: ASystemic Functional Grammar Analysis

Brand slogan as a part of branding plays a defining role for universities to win fierce competition. It creates emotional bonding and memorability in the mind of potential students and stake-holders. This study investigates words choice and word arrangement used in brand slogans of 100 best universities in Asia 2019 by making use of the Systemic Functional Grammar’s Experiential Metafunction. Results indicate that words most preferred for their brand slogans are patterned and are circled around: “Truth” (4/11%), “Integrity, “sincerity” (each 3/8%), and “Act”, “creating”, “creative”, “diligence”, “excellence”, “global”, and “justice” (each 2/6%); Verb (12/48%), Noun (11/44%), Adjective (1/4%), Prepositional phrase (1/4%). They are structured in Structures of Modification (10/40%), Structures of Complementation (9/36%), word (5/20%), and Structures of Predication (1/4%).

Phantom Porcelains: Zhangzhou and Yoshida Polychrome Dishes with Seal Design

Zhangzhou ceramics, coarsely potted with thick glaze and sandy feet, were mass-produced in southern Fujian during the late Ming and early Qing periods. The rise of the Zhangzhou kiln complex was an outcome of expanding maritime trade since the Jiajing period (1522–1566) and Zhangzhou production reached a climax in the Wanli period (1572–1620). The Fujianese workshops created a whole spectrum of porcelain products, ranging from monochrome pieces to blue-and-white and polychrome ones. Of the decorative vocabulary that is unique to Zhangzhou kilns, the pavilion and seal design (previously known as the “Split Pagoda” motif) is noteworthy for its decorative originality and transnational appeal. Through a close examination of typical Zhangzhou dishes with seal design, the paper points out that the intriguing theme fuses Daoist ideals with Confucian-recluses’ pursuits. The pluralism in the symbolic meanings of the pattern enhances the marketability of this type of Zhangzhou ware. Around the 1650s, Japanese potters in the Yoshida workshops of Ureshino, Hizen province on the Island of Kyushu started to incorporate the Zhangzhou designs into their local decorative repertoire. But instead of faithfully imitating the seal pattern from the Fujianese prototype, Yoshida decorators seamlessly wove Japanese fashion into Chinese-inspired motifs. Popular designs from nearby Arita, the porcelain capital of Japan, further stimulated Yoshida artisans to create affordable fusion-style products for Southeast Asian markets that were yet to be dominated by prestigious Hizen porcelains. However, the efflorescence of Yoshida porcelains with seal design was rather short-lived due to limited native resources and fierce competition in and outside Kyushu.

Capturing behavioural outcomes through branded applications: the perspective of the investment model

PurposeNumerous companies have launched branded applications to foster consumer–brand relationships. Due to fierce competition among branded apps, the retention rate is quite low. The facilitation of behavioural outcomes through branded apps is a highly relevant research area. This paper investigates the drivers of behavioural outcomes in the context of branded apps from an investment model perspective.Design/methodology/approachThis work examines various branded apps primarily used by consumers in disparate product categories, namely, Target, Walmart, Under Armour, Nike, Pandora, Spotify, Starbucks, Burger King, Disney and Netflix. Four hundred and one valid online questionnaires were obtained and partial least squares structural equation modelling was used for data analysis.FindingsThe results obtained extend the investment model to the context of branded apps and show that app investment size and app satisfaction facilitate brand relationship commitment, successively enhancing app continuance intention, brand purchase intention and app word-of-mouth (WOM) intention. Furthermore, app confidence benefits and self-enhancement benefits facilitate app satisfaction, while app social benefits and special treatment benefits facilitate app investment size.Originality/valueThe present work applies an investment model to various branded apps to show how relationship components facilitate behavioural outcomes. We contribute to the literature by identifying four types of app relational benefits as drivers of relationship components in the context of branded apps.