Book Review: Advertising Management and the Business Publishing Industry: Marketing Notes and Cases

1993 ◽  
Vol 57 (1) ◽  
pp. 128-130
Author(s):  
Denise T. Smart
1963 ◽  
Vol 27 (3) ◽  
pp. 116-117
Author(s):  
John L. Baldwin

2019 ◽  
Vol 58 (4) ◽  
pp. 263
Author(s):  
Amy F. Fyn

Part reference book, part readers’ advisory, and completely entertaining to browse, the Encyclopedia of Romance Fiction’s selective set of entries illustrates the breadth of the romance genre while acknowledging its reach, from early literature to today’s publishing industry. The market share of popular romance indicates the public’s enduring interest and demonstrates a need for supplementary resources for general readers or those beginning research in romance-related topics. Academic study of this popular reading material is increasing, with special issues and at least one peer-reviewed journal devoted to the topic and recognition within disciplines including literature, women’s and gender studies, and popular culture.


1976 ◽  
Vol 40 (2) ◽  
pp. 120-120
Author(s):  
Robert H. Luke

1960 ◽  
Vol 25 (2) ◽  
pp. 116-116
Author(s):  
William L. Doremus

2016 ◽  
Vol 60 (4) ◽  
pp. 279
Author(s):  
Anna Pinks

In their introduction to Academic E-Books: Publishers, Librarians and Users, editors Ward, Freeman and Nixon list the potential promises of e-books to libraries: they cannot be lost or damaged, they do not require staffing to check-in and out and shelf, they take up no space, they can be purchased on demand, they can be checked out by multiple users, and they are often searchable. These promises are particularly enticing when so much scholarship is done through online journal databases and when library service models are shifting from a focus on physical collections to an emphasis on creating spaces for collaborative scholarship. However, e-books also present challenges that the editors summarize in two statements: “1) lack of sufficient content and 2) users’ stated preference for print books in many cases” (2). The Academic E-Books contributors flesh out these issues through specific examples from the publishing industry, libraries, user experience and case studies. They also demonstrate how libraries are combatting challenges to successfully integrate, and in some cases replace print with, e-book collections.


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