By the summer of 1929, Norman Rockwell was a full-fledged success. At age thirty-five, he had been creating covers for the Saturday Evening Post for thirteen years. A generation of American youth had grown up beguiled by his illustrations for Boys' Life, St. Nicholas, and the Boy Scouts' calendar. For more than a decade, Rockwell's artistry had helped sell Adams Black Jack gum, American Mutual insurance, Sun Maid raisins, and Coca-Cola. As this commercial success modulated into social success, Rockwell, whose father had risen to middle-class respectability in the offices of a New York City textile firm, found himself living the good life in the artists' colony of suburban New Rochelle. The drab apartments and boardinghouses of his youth and adolescence had been left behind. He joined the Larchmont Yacht Club, golfed in clothes from Brooks Brothers, and hosted elaborate parties worthy of Jay Gatsby.
Book Review: VIII. Miscellaneous: Poor Richard Jr.'s Almanack. Reprinted from the Saturday Evening Post of Philadelphia
