The subject of the study is information as a mobilizing factor in social activity. Taking into account the subject of the research and the corresponding national peculiarities of this complex social phenomenon, structural and functional, historical-comparative, comparative-critical methods of research were used. In particular, the comparative-critical approach was used in the analysis of existing concepts and versions of mobilization in the philosophical and historical context. Structural-functional approach was used in the analysis of elements of social capital, as a system of social interaction. The historical-comparative approach was used in the format of the analysis of the genesis of the concept of informative communication, for tracking historically predetermined trends of development and changes in society, depending on the growth of the amount of information. The purpose of this article is to study the mobilization qualities of the phenomenon of information space in the life of modern Ukrainian society. The results of the research reveal the causal links of the functioning of the state information policy of modern Ukraine, as a stimulating factor for the development and mobilization of human capital. On the way to the information society in Ukraine, there are a number of obstacles that need to be taken into account when developing the state information policy. Among them, it should be noted: the lack of digital information resources, low electronic literacy of the population, the lack of public television and radio broadcasting sites, the confrontational tone of socially important topics, the existence of biased journalism and prohibited topics.