scholarly journals A video intervention for every straight man: The role of preattitudes and emotions in vicarious-contact effects

2020 ◽  
pp. 136843022091046
Author(s):  
Sabine Preuß ◽  
Melanie C. Steffens

Research has shown that vicarious contact can help to reduce prejudice. We tested the effect of a controlled, video-based vicarious-contact intervention on straight men’s (implicit and explicit) attitudes toward gay men. Findings of Experiment 1 ( n = 99 German participants) failed to show direct effects but were in line with the idea that negative (situation-specific) emotions mediate the intervention effect. Experiment 2 ( n = 108 U.S. participants) expanded findings: straight men with antigay preattitudes reported less negative intergroup emotions toward gay men after watching the vicarious-contact video (compared to the control condition); and less negative intergroup emotions were related to more positive attitudes toward gay men. For straight men with positive preattitudes, findings were in line with the hypothesis that positive intergroup emotions toward gay men were the relevant mediator. We discuss the moderating role of preattitudes to explain processes underlying vicarious-contact effects.

2020 ◽  
Vol 12 (7) ◽  
pp. 2812 ◽  
Author(s):  
Igor Popovic ◽  
Bart A. G. Bossink ◽  
Peter C. van der Sijde ◽  
Christine Y. M. Fong

Considering that one of the key components of liquid food in environmentally friendly packaging is its higher price, it may not be appealing to all consumers. However, a growing body of evidence has shown that the sale of liquid food in environmentally friendly packaging is increasing. The purpose of this study was to analyze why consumers are willing to pay more for liquid food in environmentally friendly packaging. Drawing on the theory of dual attitudes by Wilson, Lindsey, and Schooler, this study proposes that consumer purchasing behavior can be explained through implicit and explicit attitudes. Moreover, a consumer’s ecoliteracy and ecofriendly lifestyle might be important predictors of consumer attitudes toward environmentally friendly packaging. Our conceptual model was tested on survey data from 11 countries, with a total of 7028 respondents. The study revealed that consumers’ willingness to pay a higher price for liquid food in environmentally friendly packaging could be predicted by their positive attitudes toward (a) the environmental friendliness of the packaging, (b) the brand of the liquid food, and (c) the affordability of the liquid food in the environmentally friendly packaging. Ecoliteracy and having an ecofriendly lifestyle were found to be important predictors of consumer attitudes toward environmentally friendly packaging. This study contributes to the literature that aims to explain consumers’ willingness to pay more for food in environmentally friendly packaging. It identifies how much more consumers are willing to pay for food in environmentally friendly packaging and why.


2015 ◽  
Vol 51 (3) ◽  
pp. 289-300 ◽  
Author(s):  
Melissa L. Sturge-Apple ◽  
Ronald D. Rogge ◽  
Michael A. Skibo ◽  
Jack S. Peltz ◽  
Jennifer H. Suor

2021 ◽  
Author(s):  
Eilidh Cage ◽  
Taylor Doyle

Background: Autistic children are frequently taught in mainstream schools, and it is imperative educators have appropriate knowledge and attitudes towards autism. In Scotland, policy aims for inclusion. However, there are few studies investigating Scottish educator’s knowledge and attitudes towards autism, even though these could be a barrier to inclusion.Aims: This study investigated Scottish educator’s implicit and explicit attitudes towards autistic children. We also aimed to understand the relationships between attitudes, knowledge and experience.Sample: Seventy primary school educators working in Scotland took part, with a mean age of 43. Most were female (n=64) and had on average 12 years’ experience working in schools. Methods: Participants completed a Single-Category Implicit Association Test (SC-IAT), to assess implicit attitudes towards autism. They also completed two explicit attitude measures (openness to autism and cognitive attitudes), and measures of autism knowledge and level of contact.Results: Overall, participants held positive attitudes in explicit and implicit measures. Some participants (24%) expressed negative implicit attitudes. There were correlations between explicit attitudes, age and years of experience, with older, more experienced staff having more negative attitudes. In regression analyses, greater autism knowledge predicted more positive explicit cognitive attitudes towards autistic children.Conclusions: These findings indicate mostly positive attitudes in this sample. Younger educators with less experience may have more positive attitudes, perhaps reflecting societal changes in perceptions of autism. Greater knowledge predicted positive attitudes, suggesting that targeting knowledge may improve attitudes. Scotland’s policies may have the potential to support the effective inclusion of autistic pupils in schools.


Sign in / Sign up

Export Citation Format

Share Document