scholarly journals JCOG0603: Are We Really Sure This Was a Negative Trial?

2022 ◽  
Author(s):  
Rita Saude Conde ◽  
Giacomo Bregni ◽  
Everardo Saad ◽  
Alain Hendlisz ◽  
Francesco Sclafani
Keyword(s):  
Negative Trial

Does Advertising Mitigate the Negative Effects of Losing on Satisfaction and Conative Aspects of Sport Attendance? A Case Study in Intercollegiate Athletics

2009 ◽  
Vol 2 (1) ◽  
pp. 109-124 ◽  
Author(s):  
Galen T. Trail ◽  
Hyungil Kwon ◽  
Dean F. Anderson
Keyword(s):  
Intercollegiate Athletics ◽  
Negative Trial ◽  
Negative Effects ◽  
Home Team ◽  
Trial Effect ◽  
Men's Basketball ◽  
Product Trial ◽  
Basketball Game ◽  
Beliefs And Attitudes

It has been determined that advertising tends to mitigate a negative trial effect among low-product-involvement consumers when it precedes the negative trial but has no impact on beliefs and attitudes when the trial is positive. This case study investigated the effect of advertisements on sport consumers’ satisfaction and conative loyalty in spectating sport. Specifically, the authors examined spectators who were novice attendees at an intercollegiate men’s basketball game (N = 206). Two groups (home team winning, home team losing) were investigated to determine whether advertising mitigated the negative product–trial effect (losing). The results indicated that although advertising did not mitigate losing specific to immediate satisfaction with the game outcome or decision to attend, it did seem to mitigate losing on conative loyalty.

scholarly journals Abandonment of High-Dose Chemotherapy/Hematopoietic Cell Transplants for Breast Cancer Following Negative Trial Results

2011 ◽  
Vol 46 (6pt1) ◽  
pp. 1762-1777 ◽  
Author(s):  
David H. Howard ◽  
Carolyn Kenline ◽  
Hillard M. Lazarus ◽  
Charles F. LeMaistre ◽  
Richard T. Maziarz ◽  
...  
Keyword(s):  
Breast Cancer ◽  
High Dose Chemotherapy ◽  
Negative Trial ◽  
Hematopoietic Cell ◽  
High Dose ◽  
Cell Transplants

scholarly journals Methods to reduce the incidence of false negative trial results in substance use treatment research

2019 ◽  
Vol 30 ◽  
pp. 35-41 ◽  
Author(s):  
Rachel L Tomko ◽  
Erin A McClure ◽  
Lindsay M Squeglia ◽  
Hayley Treloar Padovano ◽  
Aimee L McRae-Clark ◽  
...  
Keyword(s):  
Substance Use ◽  
False Negative ◽  
Negative Trial ◽  
Substance Use Treatment ◽  
Treatment Research

scholarly journals PEEP titration guided by transpulmonary pressure: lessons from a negative trial

2019 ◽  
Vol 11 (S15) ◽  
pp. S1957-S1962
Author(s):  
Fernando Suarez-Sipmann ◽  
Carlos Ferrando ◽  
Jesús Villar
Keyword(s):  
Transpulmonary Pressure ◽  
Negative Trial

scholarly journals Disclosing negative trial results – procedure

2016 ◽  
Vol 9 (12) ◽  
pp. 1517-1519 ◽  
Author(s):  
Cristina Scavone ◽  
Concetta Rafaniello ◽  
Liberata Sportiello ◽  
Liberato Berrino ◽  
Annalisa Capuano
Keyword(s):  
Negative Trial
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