New Product Pricing

2021 ◽  
pp. 143-156
Author(s):  
Newman H. Giragosian
Keyword(s):  
New Product ◽  
Product Pricing

Optimal new-product pricing in regulated industries

1989 ◽  
Vol 1 (4) ◽  
pp. 341-358 ◽  
Author(s):  
Gerald R. Faulhaber ◽  
James Boyd
Keyword(s):  
New Product ◽  
Product Pricing ◽  
Regulated Industries

Measuring Price Thresholds by Psychophysics and Latitudes of Acceptance

1971 ◽  
Vol 8 (4) ◽  
pp. 460-464 ◽  
Author(s):  
Kent B. Monroe
Keyword(s):  
Experimental Technique ◽  
New Product ◽  
Demand Estimation ◽  
Product Line ◽  
Experimental Results ◽  
Price Limit ◽  
Response Scales ◽  
Product Pricing ◽  
Price Thresholds

This article reports the adaptation of an experimental technique for establishing response scales for product classes. Experimental results further validate the price-limit hypothesis first confirmed in Europe. Implications for demand estimation, new product pricing, and product line pricing are discussed.

Strategic new product pricing when demand obeys saturation effects

1996 ◽  
Vol 90 (3) ◽  
pp. 589-598 ◽  
Author(s):  
Engelbert J. Dockner ◽  
Andrea Gaunersdorfer
Keyword(s):  
New Product ◽  
Product Pricing ◽  
Saturation Effects

New product pricing strategy under customer asymmetric anchoring

2011 ◽  
Vol 28 (4) ◽  
pp. 309-318 ◽  
Author(s):  
Joo Heon Park ◽  
Douglas L. MacLachlan ◽  
Edwin Love
Keyword(s):  
New Product ◽  
Pricing Strategy ◽  
Product Pricing

scholarly journals Successful New Product Pricing Practices: A Contingency Approach

2003 ◽  
Vol 14 (4) ◽  
pp. 289-305 ◽  
Author(s):  
Paul Ingenbleek ◽  
Marion Debruyne ◽  
Ruud T. Frambach ◽  
Theo M. M. Verhallen
Keyword(s):  
New Product ◽  
Product Pricing ◽  
Contingency Approach

New Product Pricing in Quality Sensitive Markets

1986 ◽  
Vol 5 (1) ◽  
pp. 70-87 ◽  
Author(s):  
Stephen A. Smith
Keyword(s):  
New Product ◽  
Product Pricing
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