Salience and Asset Prices
2013 ◽
Vol 103
(3)
◽
pp. 623-628
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Keyword(s):
We present a simple model of asset pricing in which payoff salience drives investors' demand for risky assets. The key implication is that extreme payoffs receive disproportionate weight in the market valuation of assets. The model accounts for several puzzles in finance in an intuitive way, including preference for assets with a chance of very high payoffs, an aggregate equity premium, and countercyclical variation in stock market returns.
Keyword(s):
2013 ◽
Vol 23
(2)
◽
pp. 185
◽
Keyword(s):
2017 ◽
Vol 34
(1)
◽
pp. 143-150
Keyword(s):
2020 ◽
Vol 24
(02)
◽
pp. 1184-1204
Keyword(s):