Prototype mobile contactless transaction system in traditional markets to support the covid-19 physical distancing program

One way to prevent and reduce the spread of the covid-19 pandemic is through physical distancing program. This research aims to develop a prototype contactless transaction system using digital payment mechanisms and QR code technology that will be applied in traditional markets. The method used in the development of electronic market systems is a prototype approach. The application of QR code and digital payments are used as a solution to minimize money exchange contacts that are common in traditional markets. The results showed that the system built was able to accelerate and facilitate the buying and selling transaction process in traditional market environment. Alpha testing shows that all functional systems are running well. Meanwhile, beta testing shows that the user can very well accept the system that was built. The results of the study also show acceptance of the usefulness of the system being built, as well as the optimism of its users to be able to take advantage of this system both technologically and functionally, so its can be a part of the digital transformation of the traditional market to the electronic market and has become one of the solutions in reducing the spread of the current covid-19 pandemic.

Internet of things-assisted integrated framework for electronic market application

Purpose The widespread use of the internet and the rapid development of the internet of things in information technology have increased the need for network-enabled marketing. It is important to service a broad class involving logistics, buyer, seller and end-users. During various phases of the sales, purchases and marketing process, IoT will influence decision-making. Electronic commerce is a new form of trade under the development of modern information technology. Design/methodology/approach In this paper, the integrated neutrosophic framework based on the internet of things (INF-IoT) has been proposed to support marketers and companies to make a powerful marketing strategy using identified data from IoT devices. Findings The experimental results show that the proposed method has high performance and very efficient. Originality/value This approach may reduce business activity to its core components, which include, in the simplest case, a value proposal, distribution channels and customers, and explain how a network of multi-actors generates a product and services, distributes and uses the value in production. Furthermore, an efficient interface is provided by the logistic module to maintain an order list.

Using Distribution Alliance to Signal the Seller’s Service Quality in Online Retailing Platforms

Signal plays a significant role in the online retailing market, especially where the service quality of sellers is unobservable. In the current study, a game-theoretical model was formulated to help examine whether the new delivery service called distribution alliance in the electronic market can serve as a superior signal in revealing online seller’s service quality. Our results showed that the certification accuracy and the application fee are closely related to the signaling effect of the distribution alliance. Specifically, we found a concrete analytical boundary where a certain high level of certification accuracy is required to guarantee the existence of market equilibrium, and a corresponding application fee can convoy the signal’s effectiveness. In addition, the potential extensions and limitations of this research were also discussed.

THE INFLUENCE OF ELECTRONIC MARKETING STRATEGIES ON THE PERFORMANCE OF EQUITY BANK LIMITED IN KENYA

The evolution and direction of any marketing strategy in local and international environments has forced firms to adopt electronic marketing strategies to gain competitive edge and viability in the market arena (Bui & Jones, 2006). Fast development of technologies, economic globalization and many other external circumstances stimulate changes in marketing environment. For the company to gain competitive edge in today's market, especially in the electronic market, it must have a good knowledge of the external environment, especially in technological environment that affects business operations. It is important for the company to know and predict environmental conditions that influence marketing activities. Some of the external factors that influence marketing activities of modern companies include; political, economic, social-cultural, and technological factors (Adam, Mulye,Deans & Palihawadana, 2002). The study used descriptive cross sectional census survey. The design is appropriate since all the units of interest were investigated. Comparative analysis amongst all the units was done and the phenomenon under the study described as they appear to be satisfactory. From the findings, it was established that the performance of commercial banks is affected by the electronic marketing strategies selected by the bank. There is a rapid development in technology and hence banks are not being left behind in the adoption of new technology, due to either pressure from customers, stiff competition or change in technology. The banks performance is affected by electronic marketing strategies selected. The banks which have adopted the electronic marketing strategies, the performance is improved, banks which have not yet adopted the electronic marketing strategies are struggling in the performance. The banking sector should embrace electronic marketing strategy in order to survive in the rapidly changing markets. JEL: G21; D20; D83 <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0778/a.php" alt="Hit counter" /></p>

Modern information and communication technologies for successful business

The textbook contains a verified set of materials about the opportunities and technologies of doing business on the global Internet. Technologies and means of the electronic market, electronic cash flows and possibilities of their management are considered. Special attention is paid to the issues of site construction: tips and step-by-step instructions are given for the direct creation of a site, setting a task and implementing it to order, as well as numerous opportunities and tools for promoting a site on the web. The basics of the security of electronic business activity are presented. The material is presented in a clear and accessible form. For students and undergraduates of various profiles, studying in the fields of "Economics" and "Management", graduate students, as well as entrepreneurs who want to promote their business via the Internet.

Marketing Tools for the Development and Enhance the Efficiency of E-Commerce in the Context of Digitalization

The global electronic market has become so large that a successful business can no longer exist and develop outside the Internet. The article notes how digital technologies have penetrated into online business. They are being incorporated into marketing plans and daily life, and people are using digital devices instead of physical stores; digital marketing campaigns are becoming more prevalent and effective.The article discusses the main marketing tools for the development and efficiency of e-commerce in the context of global digitalization: SMM marketing, SEO, contextual and banner advertisements, communication marketing, video marketing, event marketing, remarketing.The main trends and the most influential tools of the digital age are also highlighted.The main Key Performance Indicators are given. They reflect how the actions that are taken as part of an online promotion help the company move towards achieving its e-commerce business goals.

DIGITAL TRANSFORMATION OF NORWAY'S ECONOMY AND EDUCATION

Растущая динамика на международных рынках, усиление конкуренции между компаниями и, в следствие, между рабочими кадрами, а также все более успешные позиции электронного рынка с огромными объёмами информации для клиентов в Интернете - основные причины пересмотра ведения не только бизнеса, но и перестройки экономики, а вместе с ней и перестройки подготовки будущих участников рынка. В статье рассматривается трансформация основы всех стран - экономики и образования в эпоху цифровизации. The growing dynamics in international markets, increased competition between companies and, as a result, between workforce, as well as the increasingly successful positions of the electronic market with huge volumes of information for customers on the Internet are the main reasons for the revision of not only business, but also the restructuring of the economy, and along with it, restructuring the preparation of future market participants. The article examines the transformation of the foundation of all countries - the economy and education in the era of digitalization.

RANCANG BANGUN E-COMMERCE PADA UKM DOLANAN BOCAH PINTER

UKM Dolanan Bocah Pinter adalah UKM yang bergerak dalam pembuatan mainan edukatif anak. Dalam proses pelaksanaannya, hasil produksi UKM dipasarkan secara konvensional, yaitu dengan penyebaran katalog tercetak. Sehingga target market hanya sebetasa lingkungan sekitar. Hal tersebut dirasa kurang efektif dalam proses perkembangan usaha. Dengan didesainnya Electronic Market Place diharapkan peningkatan usaha lebih optimal. Electronic Market yang dibuat berbasis website dengan fitur pemasaran dan penjualan. Sistem ini dianalisis dengan menggunakan metode PIECES dan menerapkan metode Rapid Application Development (RAD). Untuk analisis proses bisnis menggunakan metode SWOT. Penelitian menghasilkan program aplikasi yang berguna sebagai media promosi dan penjualan dengan dikelola oleh administrator sebagai pengontrol aktivitas user, dimana user sistem adalah penjual dan pembeli. Pengujian Sistem Electronik Market dilakukan dengan metode Black Box dan pengujian kuisioner untuk pengujian tingkat pengguna. Hasil dari pengujian dengan kesimpulan sesuai perencanaan serta sistem yang telah diimplementasikan telah berfungsi sesuai dengan fungsionalitasnya.

Peculiarities of certification of led products of Ukrainian origin in the introduction of export direction to European Countries

Introduction. In conditions of intensified market competition, the quality and safety of goods play an important role in the economic, social and environmental position of the state in the international market. To regulate the circulation of goods in foreign and domestic markets and prevent oversaturation, countries are actively using the tools of technical regulation of products. Foreign economic entities engaged in foreign economic transactions must first adapt the characteristics and features of the goods to the requirements of the host country, regulating the conformity of the components of the goods to the conditions, norms, standards and technical regulations of the country. The purpose of the paper is to define the procedure for certification of LED products intended for export to the markets of the European Union. Results. The paper analyzes the features of certification of LED products intended for export to the markets of the European Union. It is determined that LED panels and lamps can be placed on the EU electronic market subject to compliance with Directives 2014/30/EU, which are designed to protect work from electromagnetic interference. In order to confirm that the products meet the requirements specified in the Directive, it is necessary to pass a conformity assessment, in particular, to conduct internal control of production and examination of the EU. The publication also contains the requirements for internal production control and EU expertise, the features of labeling of LED products. When placing electrical or electronic products on the EU market covered by Directive 2014/30/EU, it must bear the CE mark. The mark must be placed on each unit of production, on the packaging, on the accompanying documents. The CE marking must be visible, clear and legible. Energy-related products sold in the EU must meet the energy labeling requirements set by EU Regulation 2017/1369. In addition, the basic requirements for the development of labels for LED products intended for export are also defined. Conclusions. Compliance with all EU requirements for the quality of goods and compliance with the Directives allows domestic companies to export goods to European markets. Access to EU markets has a positive effect on the country's economy as a whole.