Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis

2006 ◽  
Vol 25 (2) ◽  
pp. 164-174 ◽  
Author(s):  
Michaela Draganska ◽  
Dipak C. Jain
Keyword(s):  
Empirical Analysis ◽  
Consumer Preferences ◽  
Product Line ◽  
Pricing Strategies

scholarly journals A Welfare Assessment of Revenue Management Systems

2020 ◽  
Vol 19 (1) ◽  
pp. 1-41
Author(s):  
Nicolas Dupuis ◽  
Marc Ivaldi ◽  
Jerome Pouyet
Keyword(s):  
Theoretical Model ◽  
Revenue Management ◽  
Consumer Preferences ◽  
Consumer Surplus ◽  
Capacity Constraints ◽  
Management Systems ◽  
Optimal Pricing ◽  
Pricing Strategies ◽  
Welfare Impact ◽  
Welfare Assessment

AbstractWe study the welfare impact of revenue management, a practice which is widely spread in the transport industry, but whose impact on consumer surplus remains unclear. We develop a theoretical model of revenue management allowing for heterogeneity in product characteristics, capacity constraints, consumer preferences, and probabilities of arrival. We also introduce dynamic competition between revenue managers. We solve this model computationally and recover the optimal pricing strategies. We find that revenue management is generally welfare enhancing as it raises the number of sales.

scholarly journals The Analysis of Blocking Behavior and Pricing: The Case of Airbnb

2020 ◽  
pp. 1-28
Author(s):  
Yifeng Peng
Keyword(s):  
Empirical Analysis ◽  
Rapid Growth ◽  
Profit Maximization ◽  
Sharing Economy ◽  
Pricing Strategy ◽  
Pricing Strategies ◽  
Product Pricing ◽  
Starting Point ◽  
The Future ◽  
Resources Sharing

Over the years, as people's lives have improved, our need for transportation and accommodation has increased, driving the rapid growth of the sharing economy. Some well-known network sharing platforms, such as Uber, Drip and Airbnb, provide a large number of convenient options for users with transactional needs, make more use of idle tourism, accommodation and other resources. Sharing economy platforms continue to improve the content and format of their products, but at the same time, the future of sharing platforms and the difficulty of competition is a concern as more platform companies become involved and prices become more transparent. Under this circumstance, optimizing product pricing has become an urgent need for many sharing economy platforms. In this paper, we take Airbnb as the starting point and conduct an empirical analysis of the blocking behavior of homeowners based on proprietary data to explore the factors that affect their product supply. We find that price, number of beds, and listing type all have a significant impact on blocking houses. After that, we conducted further research on price factors and developed a model aiming at profit maximization to obtain the best pricing range for the region and provide suggestions for pricing strategies. Keywords: Sharing Economy, Blocking behavior, Pricing Strategy, Airbnb

scholarly journals What Is Craft?—An Empirical Analysis of Consumer Preferences for Craft Beer in Italy

2020 ◽  
Vol 11 (06) ◽  
pp. 1195-1208
Author(s):  
Christian Garavaglia ◽  
Mauro Mussini
Keyword(s):  
Empirical Analysis ◽  
Consumer Preferences ◽  
Craft Beer

scholarly journals Why Do Distilleries Produce Multiple Ages of Whisky?

2019 ◽  
Vol 14 (01) ◽  
pp. 26-47 ◽  
Author(s):  
Ian B. Page
Keyword(s):  
Theoretical Model ◽  
Empirical Analysis ◽  
Product Line ◽  
Product Lines ◽  
Market Conditions ◽  
Different Ages ◽  
Over Time ◽  
Jel Classifications

AbstractVintage goods are a unique set of goods that accrue value over time. Unlike producers for many other vintage goods, Scottish distilleries often mature their stocks to different ages and sell a product line that varies significantly in quality. This article develops a theoretical model to examine this maturation strategy and identify market conditions under which a distillery would produce multiple ages of whisky. An empirical analysis of distilleries’ product lines confirms results from the model and highlights the determinants of variety and substitutability between brands. (JEL Classifications: D43, L13, L66)

Bhuira Jams: changing lanes to break logjam

2019 ◽  
Vol 9 (2) ◽  
pp. 1-31
Author(s):  
Somnath Chakrabarti ◽  
Vijay Chadha ◽  
Rajiv Agarwal
Keyword(s):  
Small Business ◽  
Rural Women ◽  
Consumer Preferences ◽  
Product Line ◽  
Lifestyle Changes ◽  
Indian Society ◽  
Content Type ◽  
Academic Level ◽  
Commercial Enterprise ◽  
Socially Relevant

Learning outcomes This case provides insights about the importance of market research, market segmentation, distribution, product positioning, branding and advertising for a small but growing enterprise. This case provides insights into nuances about organizing and running a family-owned small business –Bhuira Jams has to objectively decide on its way-forward which can be a pure social enterprise or a pure commercial enterprise. This case provides understanding regarding the differences between the two models in terms of funding, accounting, legal, marketing and operational aspects. Case overview/synopsis In January 2017, Linnet Mushran had just won an award from the PHD Chamber of Commerce for her work in generating local employment for rural women in the village Bhuira, Himachal Pradesh, India. This award did make her feel happy. However, more than happiness, it got her thinking as to how would Bhuira Jams – the child born out of her passion for mountains and out of the desire to do something good survive in the coming years? Bhuira Jams was never designed like a formal business. Being a family run socially relevant business, Bhuira Jams faces the challenge of operational efficiency, along with an uphill task in marketing and distribution. Almost 35 per cent of its sales comes from Fabindia, which re-sells the Bhuira products under the Fabindia label. Thus, currently there is very little focus and expenditure in Bhuira on marketing and distribution. Another challenge faced by Bhuira Jams is driven by the health and lifestyle changes occurring in the Indian society. Consumer preferences are shifting towards low fat diets, and there is growing Americanization of the Indian society. This can be a double whammy for Bhuira’s main product line of preserves, which are high on calorie and are traditionally British. Complexity academic level Bhuira Jams conceptually is close to a family owned business due to the involvement of husband, daughter-in-law and son-in-law of Linnet. Thus, this case provides insights into nuances about organizing and running a family owned small business. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 11: Strategy

An Empirical Analysis of Firms' Product Line Decisions

2001 ◽  
Vol 38 (1) ◽  
pp. 110-118 ◽  
Author(s):  
William P. Putsis ◽  
Barry L. Bayus
Keyword(s):  
Empirical Analysis ◽  
Product Line

scholarly journals CONSUMER PREFERENCES AS A BASIS FOR CREATING A BRAND POSITION FOR WINE PRODUCTS

2021 ◽  
pp. 153-166
Author(s):  
Olga Mikhailovna Khamidova ◽  
Oksana Nikolaevna Ulanovskaya
Keyword(s):  
Consumer Goods ◽  
Mass Production ◽  
Consumer Preferences ◽  
Marketing Research ◽  
Product Line ◽  
Target Audience ◽  
Behavioral Characteristics ◽  
Wine Making ◽  
Brand Position ◽  
Additional Value

The relevance of the article lies in focusing on the positioning factors when creating an attractive wine brand for the target audience. In other words, the creation of a more advantageous brand position of a product and / or product line in comparison with competitors’ products based on research on consumer preferences, perceptions and cultural and behavioral characteristics. To achieve the goal of the article, the genesis of the terms was revealed — brand, branding and positioning; the concept of «brand position» was proposed for use in marketing of consumer goods, the needs for wine-making products at all levels of the pyramid of A. Maslou are considered; a marketing research of consumer preferences of the target audience was carried out. The study revealed that in the global competitive market for mass production, communications and distribution, the brand of a product becomes a powerful tool that creates additional value and stability for products and firms.

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