Correction: Unpacking the importance of intangible skills in new product development and sustainable business performance; strategies for marketing managers

This survey study examines whether tourism businesses that have developed systematic processes and procedures for new product development (i.e., firms that have new product development [NPD] proficiencies) perform better than those that do not. The study outlines the concept of NPD proficiency, which is conceptualized as a second-order reflective construct, whose first-order facets include opportunity analysis, technical development, product testing, and product commercialization. A model is developed in which product advantage is hypothesized to be a key mediating variable between NPD proficiency and three important indicators of tourism business performance—price premium, capacity utilization, and profitability. The model is tested using data collected from the Norwegian hotel industry. The findings provide support for the view that NPD proficiency influences positively product advantage, which, in turn, both directly and indirectly influences tourism business performance.

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The Role of Marketing in Corporations within the Post Communist Context: Perceptions of Marketing Managers in Czech Corporations

Studia commercialia Bratislavensia ◽

10.2478/stcb-2013-0001 ◽

2013 ◽

Vol 6 (21) ◽

pp. 45-55

Author(s):

Miroslav Karlíček ◽

Zuzana Chytková ◽

Jakub Fischer

Keyword(s):

Product Development ◽

New Product Development ◽

New Product ◽

Marketing Communications ◽

Brand Strategy ◽

Marketing Department ◽

Marketing Managers ◽

The Us ◽

Marketing Activities

Abstract The influence of marketing department in corporations tends to be limited, as it usually plays a rather tactical and narrow role. It is often primarily concerned with marketing communications whereas it lacks involvement with other crucial marketing activities such as brand strategy and positioning, new product development or pricing. This state is relatively well documented in the US literature. However, not much is known about the role of marketing departments in corporations within the post communist context. This study proves that situation in Czech corporations is consistent with the US reality. With the exception of companies operating in the FMCG sector, marketing department is typically not the most powerful force in the Czech corporations and its involvement with strategic and non-communication marketing activities is typically relatively low.

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A Concept Paper of Balanced Scorecard for New Product Development

KnE Social Sciences ◽

10.18502/kss.v3i22.5075 ◽

2019 ◽

Author(s):

Aminaimu Zhengxiaoming ◽

Yudi Fernando

Keyword(s):

Product Development ◽

New Product Development ◽

Balanced Scorecard ◽

Business Performance ◽

New Product ◽

Review Of Literature ◽

Balance Scorecard ◽

Strategic Performance ◽

And Performance ◽

The Right

This study aims to review the concept of Balanced Scorecard (BSC) technique to develop a new product. BSC, as a strategic performance tool, has received closed attention from many organizations worldwide. However, the implementation has been limited. The globalization and economic upheaval have increased the challenges to the executive’s face and therefore need to find the right tools to overcome the challenges. The current paper focuses on the review of literature on the importance of BSC towards new product development and business performance. This paper suggests that the 4th generation balance scorecard leads the combination of the management system and performance measurement that brings up one big strategy maps, and possibly will use widely to satisfy the customer demands. This paper discusses the current issues and the emerging importance of BSC literature and suggests fruitful areas for further study.

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National Culture and New Product Development: An Integrative Review

Journal of Marketing ◽

10.1177/002224299606000106 ◽

1996 ◽

Vol 60 (1) ◽

pp. 61-72 ◽

Cited By ~ 67

Author(s):

Cheryl Nakata ◽

K. Sivakumar

Keyword(s):

Product Development ◽

National Culture ◽

New Product Development ◽

Business Performance ◽

Power Distance ◽

Academic Research ◽

New Product ◽

Five Dimensions ◽

The One ◽

The Relationship

The increasing globalization of markets and businesses and the criticality of new products to business performance make the relationship between national culture and new product development an important area for academic research and managerial practice. By means of a literature review, the authors attempt to provide an understanding of this relationship in terms of the links between new product development on the one hand and the five dimensions of national culture—individualism, power distance, masculinity, uncertainty avoidance, and Confucian dynamic—on the other. They advance several propositions for additional research, develop a conceptual model, and identify directions for further exploration of the relationship.

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