The acceptance of mobile advertising: a social or personal matter

2021 ◽  
Vol 15 (1) ◽  
pp. 84
Author(s):  
Reza Ashari Nasution ◽  
Devi Arnita ◽  
N.A. Aghniadi
Keyword(s):  
Mobile Advertising ◽  
Personal Matter

The acceptance of mobile advertising: a social or personal matter

2021 ◽  
Vol 15 (1) ◽  
pp. 84
Author(s):  
Reza Ashari Nasution ◽  
N.A. Aghniadi ◽  
Devi Arnita
Keyword(s):  
Mobile Advertising ◽  
Personal Matter

Mobile advertising

2013 ◽  
Author(s):  
Marco de Sa ◽  
Vidhya Navalpakkam ◽  
Elizabeth F. Churchill
Keyword(s):  
Mobile Advertising

scholarly journals Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria

2012 ◽  
Vol 26 (1) ◽  
pp. 21-32 ◽  
Author(s):  
Chia-Ling ‘Eunice’ Liu ◽  
Rudolf R. Sinkovics ◽  
Noemi Pezderka ◽  
Parissa Haghirian
Keyword(s):  
Consumer Perceptions ◽  
Mobile Advertising

Permission-based mobile advertising

2002 ◽  
Vol 16 (1) ◽  
pp. 14-24 ◽  
Author(s):  
Patrick Barwise ◽  
Colin Strong
Keyword(s):  
Mobile Advertising
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