SMS advertisement and purchasing intentions: an emerging market perspective

Author(s):  
Marian Tsegah ◽  
Albert Martins ◽  
Joshua Doe ◽  
George Amoako
Author(s):  
Meral Dülger

This chapter makes a contribution to the ongoing efforts to fill the emerging market perspective gap in the entrepreneurship literature with respect to Turkey. It primarily provides a thorough account of the current position of women entrepreneurs operating in the Turkish economy. With exhibitions of current demographic data and statistics, it offers a comprehensive depiction of the importance of women entrepreneurs to the viability of the Turkish economy. Moreover, this chapter sheds light on the deficient aspects of the Turkish system in terms of societal, economic, and professional challenges are and will try to explore how these factors affect the performance of women entrepreneurs while recommending possible routes for improvement.


2014 ◽  
Vol 25 (4) ◽  
Author(s):  
Ijaz Ur Rehman ◽  
Faisal Shahzad ◽  
Nurul Shahnaz Binti Ahmad Mahdzan

2015 ◽  
Vol 13 (1) ◽  
pp. 1 ◽  
Author(s):  
Garry Wei Han Tan ◽  
Mun Wai Siah ◽  
Keng Boon Ooi ◽  
Teck Soon Hew ◽  
Alain Yee Loong Chong

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