Market Orientation, Creativity, and New Product Performance in High-Technology Firms

Journal of Marketing ◽

10.1509/jmkg.68.2.114.27788 ◽

2004 ◽

Vol 68 (2) ◽

pp. 114-132 ◽

Author(s):

Subin Im ◽

John P. Workman

Keyword(s):

Market Orientation ◽

High Technology ◽

New Product ◽

Product Performance ◽

Technology Firms ◽

New Product Performance ◽

High Technology Firms

Download Full-text

The impact of interaction between R&D and marketing on new product performance: an empirical analysis of Chinese high technology firms

International Journal of Technology Management ◽

10.1504/ijtm.2001.002902 ◽

2001 ◽

Vol 21 (1/2) ◽

pp. 61 ◽

Author(s):

Haiyang Li ◽

Kwaku Atuahene Gima

Keyword(s):

Empirical Analysis ◽

High Technology ◽

New Product ◽

Product Performance ◽

Technology Firms ◽

New Product Performance ◽

High Technology Firms ◽

Download Full-text

The market orientation–new product performance relationship: Redefining the moderating role of environmental conditions

International Journal of Research in Marketing ◽

10.1016/j.ijresmar.2005.08.001 ◽

2006 ◽

Vol 23 (2) ◽

pp. 171-185 ◽

Author(s):

David Gotteland ◽

Jean-Marie Boulé

Keyword(s):

Market Orientation ◽

Environmental Conditions ◽

New Product ◽

Product Performance ◽

New Product Performance ◽

Moderating Role

Download Full-text

Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High-Technology Firms

Journal of Product Innovation Management ◽

10.1111/j.1540-5885.2012.00992.x ◽

2012 ◽

Vol 30 (1) ◽

pp. 136-153 ◽

Author(s):

Namwoon Kim ◽

Subin Im ◽

Stanley F. Slater

Keyword(s):

High Technology ◽

New Product ◽

Strategic Orientation ◽

Technology Firms ◽

High Technology Firms ◽

Knowledge Type ◽

Product Creativity

Download Full-text

The Effects of Three Types of Market Orientation on New Product Performance: The Mediating Role of Team Learning

Journal of Marketing & Distribution ◽

10.5844/jsmd.21.3_27 ◽

2018 ◽

Vol 21 (3) ◽

pp. 27-41

Author(s):

Daisuke Ishida

Keyword(s):

Market Orientation ◽

Team Learning ◽

New Product ◽

Product Performance ◽

Mediating Role ◽

New Product Performance

Download Full-text

Supportiveness of Organizational Climate, Market Orientation, and New Product Performance in Chinese Firms

Journal of Product Innovation Management ◽

10.1111/j.0737-6782.2004.00092.x ◽

2004 ◽

Vol 21 (6) ◽

pp. 375-388 ◽

Author(s):

Yinghong (Susan) Wei ◽

Neil A. Morgan

Keyword(s):

Organizational Climate ◽

Market Orientation ◽

New Product ◽

Product Performance ◽

Chinese Firms ◽

New Product Performance

Download Full-text

Chapter 14 Forms of Market Orientation in French Young High-Technology Firms: A Typology

New Technology-Based Firms in the New Millennium ◽

10.1108/s1876-0228(2010)0000008016 ◽

2010 ◽

pp. 211-229

Author(s):

Stéphanie Petzold-Dumeynieux

Keyword(s):

Market Orientation ◽

High Technology ◽

Technology Firms ◽

High Technology Firms

Download Full-text

The effect of market orientation on new product performance: a study among Singaporean firms

Journal of Product & Brand Management ◽

10.1108/10610420210445514 ◽

2002 ◽

Vol 11 (6) ◽

pp. 399-409 ◽

Author(s):

B. Ramaseshan ◽

Albert Caruana ◽

Loo Soon Pang

Keyword(s):

Market Orientation ◽

New Product ◽

Product Performance ◽

New Product Performance

Download Full-text

Market Orientation and R&D Effectiveness in High-Technology Firms: An Empirical Investigation in the Biotechnology Industry

Journal of Product Innovation Management ◽

10.1111/j.1540-5885.2010.00718.x ◽

2010 ◽

Vol 27 (3) ◽

pp. 299-320 ◽

Author(s):

Luigi M. De Luca ◽

Gianmario Verona ◽

Salvio Vicari

Keyword(s):

Market Orientation ◽

Empirical Investigation ◽

High Technology ◽

Biotechnology Industry ◽

Technology Firms ◽

High Technology Firms

Download Full-text

Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance

International Journal of Research in Marketing ◽

10.1016/j.ijresmar.2011.02.001 ◽

2011 ◽

Vol 28 (2) ◽

pp. 145-154 ◽

Author(s):

Javier Rodríguez-Pinto ◽

Pilar Carbonell ◽

Ana I. Rodríguez-Escudero

Keyword(s):

Market Orientation ◽

Market Entry ◽

New Product ◽

Product Performance ◽

New Product Performance ◽

The Relationship

Download Full-text

New Product Management Practices of Small High Technology Firms

Journal of Product Innovation Management ◽

10.1111/1540-5885.620109 ◽

1989 ◽

Vol 6 (2) ◽

pp. 109-122 ◽

Author(s):

David A. Boag ◽

Brenda L. Rinholm

Keyword(s):

Management Practices ◽

High Technology ◽

New Product ◽

Product Management ◽

Technology Firms ◽

High Technology Firms

Download Full-text