The impact of interaction between R&D and marketing on new product performance: an empirical analysis of Chinese high technology firms

2001 ◽  
Vol 21 (1/2) ◽  
pp. 61 ◽  
Author(s):  
Haiyang Li ◽  
Kwaku Atuahene Gima
Keyword(s):  
Empirical Analysis ◽  
High Technology ◽  
New Product ◽  
Product Performance ◽  
Technology Firms ◽  
New Product Performance ◽  
High Technology Firms ◽  
The Impact

2 New Product Performance: What Distinguishes the Star Products

2000 ◽  
Vol 25 (1) ◽  
pp. 17-46 ◽  
Author(s):  
Robert G. Cooper ◽  
Elko J. Kleinschmidt
Keyword(s):  
Three Dimensional ◽  
New Product ◽  
Product Performance ◽  
Risk Level ◽  
Star Products ◽  
Performance Space ◽  
New Product Performance ◽  
Performance Group ◽  
Managerial Implications ◽  
The Impact

Better new product performance is important for the survival of the firm. Based on a three-dimensional performance space, 110 new products launched from 55 Australian firms are grouped into five performance clusters. Performance groups from ‘Stars’—the winning group to—‘Dogs’—the worst performance group. The five groups could be well explained by the impact constructs. ‘Stars’; did what one expects for winning projects (product advantage, homework, cross-functional team, reasonable risk level, etc.), ‘Dogs’ were identified as doing nearly everything wrong. The Australian results were tested against international findings and concurred fully. Managerial implications are detailed.

Customer involvement and new product performance

2016 ◽  
Vol 116 (8) ◽  
pp. 1700-1718 ◽  
Author(s):  
Taiwen Feng ◽  
Di Cai ◽  
Zhenglin Zhang ◽  
Bing Liu
Keyword(s):  
Design Methodology ◽  
New Product ◽  
Product Performance ◽  
Content Type ◽  
Performance Effect ◽  
Customer Involvement ◽  
New Product Performance ◽  
Joint Influence ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to examine the joint influence of technological newness (TN) and market newness (MN) on the relationship between customer involvement (CI) and new product performance. Design/methodology/approach The authors employed hierarchical moderated regression analysis to test the hypothesized relationships using survey data collected from 214 Chinese manufacturing firms. Findings The authors found that the impact of CI on new product performance varies across the different configurations of TN and MN. Specifically, the performance effect of CI is most positive under low TN and high MN, while the performance effect is least positive under low TN and low MN. Originality/value This study enriches CI research by identifying different configurations of product innovativeness that augment or limit the value of CI.

Sign in / Sign up

Export Citation Format

Share Document