Considering the Future of Pharmaceutical Promotions in Social Media Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters"

Francesca Renee Dillman Carpentier

doi:10.15171/ijhpm.2016.15

Considering the Future of Pharmaceutical Promotions in Social Media Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters"

International Journal of Health Policy and Management ◽

10.15171/ijhpm.2016.15 ◽

2016 ◽

Vol 5 (4) ◽

pp. 283-285 ◽

Cited By ~ 6

Author(s):

Francesca Renee Dillman Carpentier

Keyword(s):

Social Media ◽

Content Analysis ◽

Prescription Drug ◽

Direct To Consumer ◽

Drug Promotion ◽

The Future ◽

Pharmaceutical Promotions

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Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: Teaching Drug Marketers How to Inform Better or Spin Better? Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters"

International Journal of Health Policy and Management ◽

10.15171/ijhpm.2016.20 ◽

2016 ◽

Vol 5 (5) ◽

pp. 333-335 ◽

Cited By ~ 2

Author(s):

Evan Doran

Keyword(s):

Content Analysis ◽

Prescription Drug ◽

Direct To Consumer ◽

Drug Promotion

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The Conundrum of Online Prescription Drug Promotion Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters"

International Journal of Health Policy and Management ◽

10.15171/ijhpm.2016.33 ◽

2016 ◽

Vol 5 (6) ◽

pp. 391-392 ◽

Cited By ~ 1

Author(s):

Isaac Wanasika

Keyword(s):

Content Analysis ◽

Prescription Drug ◽

Direct To Consumer ◽

Drug Promotion

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Digital Direct-to-Consumer Advertising: A Perfect Storm of Rapid Evolution and Stagnant Regulation Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters"

International Journal of Health Policy and Management ◽

10.15171/ijhpm.2016.11 ◽

2016 ◽

Vol 5 (4) ◽

pp. 271-274 ◽

Cited By ~ 6

Author(s):

Tim K. Mackey

Keyword(s):

Content Analysis ◽

Prescription Drug ◽

Rapid Evolution ◽

Direct To Consumer ◽

Drug Promotion ◽

Direct To Consumer Advertising ◽

Perfect Storm

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Still the Great Debate – "Fair Balance" in Direct-to-Consumer Prescription Drug Advertising Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters"

International Journal of Health Policy and Management ◽

10.15171/ijhpm.2016.17 ◽

2016 ◽

Vol 5 (4) ◽

pp. 287-288 ◽

Cited By ~ 2

Author(s):

Brent L. Rollins

Keyword(s):

Content Analysis ◽

Prescription Drug ◽

Drug Advertising ◽

Direct To Consumer ◽

Great Debate ◽

Drug Promotion ◽

Prescription Drug Advertising ◽

Fair Balance

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The Tip of the Iceberg of Misleading Online Advertising Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters"

International Journal of Health Policy and Management ◽

10.15171/ijhpm.2016.19 ◽

2016 ◽

Vol 5 (5) ◽

pp. 329-331 ◽

Cited By ~ 6

Author(s):

Barbara Mintzes

Keyword(s):

Content Analysis ◽

Prescription Drug ◽

Online Advertising ◽

Direct To Consumer ◽

Drug Promotion

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Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters

International Journal of Health Policy and Management ◽

10.15171/ijhpm.2015.157 ◽

2015 ◽

Vol 4 (12) ◽

pp. 813-821 ◽

Cited By ~ 31

Author(s):

Hyosun Kim

Keyword(s):

Content Analysis ◽

Prescription Drug ◽

Direct To Consumer ◽

Drug Promotion

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Future Challenges and Opportunities in Online Prescription Drug Promotion Research Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters"

International Journal of Health Policy and Management ◽

10.15171/ijhpm.2016.05 ◽

2016 ◽

Vol 5 (3) ◽

pp. 211-213 ◽

Cited By ~ 8

Author(s):

Brian G. Southwell ◽

Douglas J. Rupert

Keyword(s):

Content Analysis ◽

Prescription Drug ◽

Direct To Consumer ◽

Drug Promotion ◽

Challenges And Opportunities ◽

Future Challenges

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Consumers’ experience with and attitudes toward direct-to-consumer prescription drug promotion: a nationally representative survey

Health Marketing Quarterly ◽

10.1080/07359683.2021.1947067 ◽

2021 ◽

pp. 1-11

Author(s):

Kathryn J. Aikin ◽

Helen W. Sullivan ◽

Jennifer Berktold ◽

Karen L. Stein ◽

Victoria J. Hoverman

Keyword(s):

Prescription Drug ◽

Representative Survey ◽

Direct To Consumer ◽

Drug Promotion ◽

Nationally Representative

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Thinking Outside the Medicine Cabinet: A Comparative Content Analysis of Direct-to-Consumer Advertisements for Prescription Drug Treatments

Health Marketing Quarterly ◽

10.1080/07359683.2014.966007 ◽

2014 ◽

Vol 31 (4) ◽

pp. 353-369 ◽

Cited By ~ 1

Author(s):

Robert McKeever

Keyword(s):

Content Analysis ◽

Prescription Drug ◽

Direct To Consumer ◽

Drug Treatments ◽

Medicine Cabinet ◽

Comparative Content

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Content Analysis of the Videos Featuring Prescription Drug Advertisements in Social Media: YouTube

Drug Information Journal ◽

10.1177/0092861512462020 ◽

2012 ◽

Vol 46 (6) ◽

pp. 715-722 ◽

Cited By ~ 1

Author(s):

Mo Yang ◽

Jeongeun Seo ◽

Ankur Patel ◽

Sujit S. Sansgiry

Keyword(s):

Social Media ◽

Content Analysis ◽

Prescription Drug

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