prescription drug advertising Recently Published Documents

The Impact

Information Versus Influence: An Analysis of Educational, Relational, and Identity Rewards Present in Direct-to-Consumer Prescription Drug Advertising

Journal of the American Pharmacists Association ◽

10.1016/j.japh.2021.06.018 ◽

2021 ◽

Author(s):

Janelle Applequist ◽

Elizabeth A. Hintz ◽

Danielle Quichocho ◽

Sarah Chesser ◽

Dena Price ◽

...

Keyword(s):

Prescription Drug ◽

Drug Advertising ◽

Direct To Consumer ◽

Does Direct-to-Consumer Prescription Drug Advertising Achieve a Mechanistic Fair Balance? A Critical Review of the Literature and Debate

Journal of Psychology Research ◽

10.17265/2159-5542/2021.01.001 ◽

2021 ◽

Vol 11 (1) ◽

Author(s):

Wan S. Jung

Keyword(s):

Prescription Drug ◽

Critical Review ◽

Review Of The Literature ◽

Drug Advertising ◽

Direct To Consumer ◽

Fair Balance

Development and validation of prescription drug risk, efficacy, and benefit perception measures in the context of direct-to-consumer prescription drug advertising

Research in Social and Administrative Pharmacy ◽

10.1016/j.sapharm.2020.07.028 ◽

2020 ◽

Author(s):

Bridget J. Kelly ◽

Douglas J. Rupert ◽

Kathryn J. Aikin ◽

Helen W. Sullivan ◽

Mihaela Johnson ◽

...

Keyword(s):

Prescription Drug ◽

Drug Advertising ◽

Direct To Consumer ◽

Drug Risk ◽

Benefit Perception ◽

Development And Validation

Direct-to-Consumer Prescription Drug Advertising and Patient-Provider Interactions

The Journal of the American Board of Family Medicine ◽

10.3122/jabfm.2020.02.190278 ◽

2020 ◽

Vol 33 (2) ◽

pp. 279-283

Author(s):

Helen W. Sullivan ◽

Kathryn J. Aikin ◽

Jennifer Berktold ◽

Karen L. Stein ◽

Victoria J. Hoverman

Keyword(s):

Prescription Drug ◽

Drug Advertising ◽

Direct To Consumer ◽

The role of imagination in consumers’ processing of visual metaphors in prescription drug advertising

Health Marketing Quarterly ◽

10.1080/07359683.2019.1618006 ◽

2019 ◽

Vol 36 (3) ◽

pp. 169-185

Author(s):

Jeffrey R. Foreman ◽

Meng-Hua Hsieh ◽

Aditi Grover

Keyword(s):

Prescription Drug ◽

Drug Advertising ◽

Visual Metaphors ◽

Consumer’s Regulatory Knowledge of Prescription Drug Advertising and Health Risk Awareness: The Moderating Role of Risk Information Prominence

Health Communication ◽

10.1080/10410236.2019.1584738 ◽

2019 ◽

Vol 35 (6) ◽

pp. 696-706

Author(s):

Ilwoo Ju ◽

Jennifer E. Ohs ◽

Jin Seong Park

Keyword(s):

Health Risk ◽

Prescription Drug ◽

Risk Information ◽

Risk Awareness ◽

Drug Advertising ◽

Regulatory Knowledge ◽

Moderating Role

Asking a doctor versus referring to the Internet: A comparison study on consumers’ reactions to DTC (direct-to-consumer) prescription drug advertising

Health Marketing Quarterly ◽

10.1080/07359683.2018.1514735 ◽

2018 ◽

Vol 35 (3) ◽

pp. 209-226

Author(s):

Pingjun Jiang

Keyword(s):

Prescription Drug ◽

The Internet ◽

Comparison Study ◽

Drug Advertising ◽

Direct To Consumer ◽

Relationship Between Exposure to Direct-To-Consumer Prescription Drug Advertising (DTCA) and Patients’ Belief Accessibility and Medication Adherence

Health Communication ◽

10.1080/10410236.2018.1449070 ◽

2018 ◽

Vol 34 (9) ◽

pp. 975-983 ◽

Cited By ~ 1

Author(s):

Heewon Im ◽

Jisu Huh

Keyword(s):

Medication Adherence ◽

Prescription Drug ◽

Drug Advertising ◽

Direct To Consumer ◽

Caring or Compulsion? The Effects of Consumer Attributions of Risk Information Disclosure in Direct-to-Consumer Prescription Drug Advertising

Journal of Consumer Affairs ◽

10.1111/joca.12178 ◽

2018 ◽

Vol 52 (3) ◽

pp. 623-654 ◽

Cited By ~ 2

Author(s):

Jennifer Gerard Ball

Keyword(s):

Prescription Drug ◽

Information Disclosure ◽

Risk Information ◽

Drug Advertising ◽

Direct To Consumer ◽

Consumer Attributions ◽