The equilibrium relative humidity isotherm of a cherry beverage base and a strawberry gelatin dessert mix colored with anthocyanins from grape skins, cranberries and roselle was evaluated versus a Red No. 2 control. As well, the water vapor transmission rate of the packaging material was evaluated to evaluate probable shelf-life. Results indicated that physical parameters, such as hygroscopicity, must be considered in estimating effects of the use of natural colorants in foods as well as the color and chemical stability normally investigated.