scholarly journals PROPOSING A MODEL OF GREEN SUPPLY CHAIN MANAGEMENT BASED ON NEW PRODUCT DEVELOPMENT (NPD) IN AUTO INDUSTRY

2021 ◽  
Vol 9 (1) ◽  
pp. 28-36
Author(s):  
Ali Einizadeh ◽  
Ahmadreza Kasraei ◽  
Vahidreza Mirabi

Purpose: The present study is an attempt to provide a model of green supply chain management based on new product development (NPD) in the auto industry. Methodology: In the present study, the method of grounded theory has been used to develop a model. The required data were collected through interviews with academic experts, auto industry managers, and a review of documented meta-data and relevant reports. The sampling continued until the saturation of categories using the theoretical sampling method. The research data were analyzed simultaneously with the data collection during the three stages of open, axial, and selective coding. This process led to the development of the green model of supply chain management following NPD in the auto industry based on the grounded theory. Main Findings: The findings of this study suggest that managers must carefully consider all categories and subcategories identified in this study and have the necessary and sufficient information about each item to implement the green supply chain management successfully based on NPD in the automotive industry. Application of Study: This research indicates the need to pay attention to green supply chain management based on the development of new products in the automotive industry. Novelty/Originality:  Development of the green model of supply chain management following NPD in the auto industry based on the grounded theory.

2014 ◽  
Vol 592-594 ◽  
pp. 2645-2653
Author(s):  
K.R. Anand ◽  
Ramalingaiah ◽  
P. Parthiban

Eco Design integrates environmental thinking into product design and packaging including in its production, consumption and disposal of the product life cycle in the supply chain. In today’s scenario eco design is very important for saving our environment. This papers aims to investigate the technology, organization and environment factors of the eco design that influence the adoption of Green Supply Chain Management using Fuzzy Quality Function Deployment (FQFD). Quality function deployment (QFD) is a planning and problem-solving methodology used to translate customer requirements (CRs) into technical requirements (TRs) in the Course of new product development (NPD). In the proposed model, fifteen fundamental requirements of customers are identified and eight main factors of eco design are derived to satisfy the overall requirements as detailed. The importance of the customer requirements and relationship strength were identified as linguistic data. We have collected data for the criteria from the decision makers of the automotive industry. Under different situation the values of subjective data are often inaccurate so we have applied Fuzzy Quantitative Approach to overcome this deficiency of high subjectivity and low reliability. This study shows the fuzzy logic using Quality Function Deployment for easy decision making. So this proposed method shows the final ranking of the important eco design factors that influences the adoption of Green Supply Chain Management in the automotive industry. The final result of paper gives Stakeholder Cooperation is the most important factors of eco design.


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