An Exploratory Study on Factors Influencing Consumers’ Trust on and Intention to Use Robo-advisor : Focusing on the Mediating Role of Trust on Robo-advisor

2021 ◽  
Vol 22 (5) ◽  
pp. 69-92
Author(s):  
Min Hee Son
Keyword(s):  
Exploratory Study ◽  
Intention To Use ◽  
Mediating Role ◽  
Factors Influencing

Turning Discounts Into Profits: Factors Influencing Online Purchasing Decisions for Hotel Add-on Items

2020 ◽  
pp. 193896552093539 ◽  
Author(s):  
Esther L. Kim ◽  
Sarah Tanford
Keyword(s):  
Process Model ◽  
Mental Accounting ◽  
Thinking Styles ◽  
Impulse Buying ◽  
Purchasing Decisions ◽  
Price Discount ◽  
Mediating Role ◽  
Factors Influencing ◽  
Impulse Buying Tendency

A hotel website exclusive discount is widely adopted by major chain hotels to increase the volume of direct bookings. Although the traditional purpose of a discount promotion is to attract customers to the business, this research suggests that a hotel website exclusive price discount can induce consumers’ additional spending. Principles of mental accounting and two thinking styles (analytic vs. holistic) predict different effects of a price discount and the add-on product type by individual thinking styles. A quasi-experiment investigated the effect of an unexpected discount, relatedness of add-on item to a hotel stay, and individual thinking styles on add-on purchasing. The mediating role of impulse buying was subsequently examined using the PROCESS model. The effect of a price discount and the relatedness of add-on item are significant for analytic thinkers, whereas holistic thinkers report higher likelihood to purchase add-on items regardless of relatedness. Holistic thinkers’ likelihood to purchase is enhanced through an impulse buying tendency. The findings provide further evidence for the role of individual differences in response to pricing tactics by suggesting that a price promotion increases add-on purchases for analytic thinkers, whereas promoting a sense of impulsiveness can be more effective for holistic thinkers.

Key Factors Influencing Generation Y Employee Retention: Mediating Role of Job Satisfaction

2020 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Elangkovan A./.L. Narayan ◽  
Manimekalai Jambulingam ◽  
M.D. MAHAMUDUL HASSAN
Keyword(s):  
Job Satisfaction ◽  
Generation Y ◽  
Employee Retention ◽  
Key Factors ◽  
Mediating Role ◽  
Factors Influencing

Factors affecting the intention to adopt light-emitting diode lighting at home

2020 ◽  
Vol 52 (8) ◽  
pp. 1020-1039 ◽  
Author(s):  
NI Jaafar ◽  
A Sulaiman ◽  
S Moghavvemi ◽  
FP Tajudeen ◽  
F Dehdar
Keyword(s):  
Light Emitting Diodes ◽  
Light Emitting Diode ◽  
Intention To Use ◽  
Factors Affecting ◽  
Light Emitting ◽  
Mediating Role ◽  
Intention To Adopt ◽  
Use Of Technology ◽  
The Relationship

This study investigates the significant factors affecting the adoption of light emitting diode lighting among households in Malaysia by conceptualizing and extending the unified theory of acceptance and use of technology through the adaptation of price value and the anticipated emotions of pride and guilt within the model. This study used the partial least squares technique to validate measurements and to test the research hypotheses. The results obtained from analysing 1075 valid survey questionnaires revealed the effects of performance expectancy, effort expectancy and price value on the intention to use light-emitting diodes among Malaysian households. While the results support the mediating role of attitude between the three variables and intention to use light-emitting diodes, the moderating role of anticipated pride on the relationship between attitude and intention to use light-emitting diodes was not supported. The findings confirm that guilt significantly moderates the relationship between attitude and intention.

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