purchasing decisions
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2022 ◽  
Vol 6 (2) ◽  
pp. 41
Mamluatul Maghfiroh ◽  
Rachma Indrarini

The development of the Indonesian cosmetic industry is relatively rapid because cosmetic products have become primary needs in Indonesia which the population is predominantly Muslim. This development caused competitive competition between cosmetics brands in Indonesia. Because of this competition, Wardah cosmetics is considering the halal label in its products and the quality of the products to increase consumer purchasing decisions. This research uses quantitative, associative methods to investigate the relationship between halal brands and product quality with the purchasing decision of Wardah cosmetics, especially in Surabaya. The number of samples used is 100 Muslim respondents who used Wardah cosmetics products in Surabaya. The data analysis technique used is multiple correlation coefficient analysis using SPSS version 25. The study results showed that halal labeling and product quality simultaneously had a significant and robust relationship with the purchasing decision of Wardah cosmetic products. While partially, the halal labels and product quality had a moderate and meaningful relationship with the purchase decision of Wardah cosmetics products.

2022 ◽  
Vol 6 (1) ◽  
pp. 251261
Marcela De Oliveira e Silva Loureiro ◽  
Natália Araujo Pacheco ◽  
Janaína Carla Kovalski

Objective: To identify and compare the most relevant attributes for consumers when deciding to buy olive oil in Brazil and Portugal.Method: In the first study, 10 olive oil consumers were interviewed to understand and identify the attributes that influence the decision process. In the second study, a survey was conducted with 338 consumers to compare the importance of the attributes.Findings: Taste, type of olive oil, acidity and price were among the five most important attributes for both nationalities, along with brand (only for Brazilians) and country of origin (only for Portuguese). Among the most important attributes, price was the least important and was used as a tie-breaker between similar products.Originality: Despite the economic importance of this market (€856 million in 2019), little is known about the attributes that are most relevant to consumers. This research provides current information on these attributes.

2022 ◽  
Allen Rubin

Win probabilities have become a staple on scoreboards in physical sports such as baseball and basketball. Esports, or competitive video games with sponsored teams and major audiences, typically lack this detailed statistical analysis, beyond bare-bones metrics and commentator intuition. However, the advantage of esports in their tendency to have a central record of every game event makes them ripe for statistical analysis through machine learning. Previous research has covered popular video game genres such as MOBAs, and has found success in predicting game winners most of the time [1]. Counterstrike: Global Offensive (CSGO) is an esport that is unique in its round and game-based nature, allowing researchers to examine how short and long-term decisions can interplay in competitive environments. We introduce a dataset of CSGO games To assess factors such as player purchasing decisions and individual scores, we introduce 3 round and game win probability models. Finally, we evaluate the performances of the models. We successfully predict winners in the majority of cases, better than the map average baseline win statistics.

2022 ◽  
Vol 14 (2) ◽  
pp. 848
Yae-Ji Kim ◽  
Hak-Seon Kim

With the growing popularity of the internet, customers can easily share their experiences and information in online reviews. Consumers recognize online reviews as a useful source of information prior to consumption, and many online reviews influence consumer purchasing decisions. Understanding the customer experience in online reviews is thus necessary to maintain customer satisfaction and repurchase intention for the sustainable development of the hotel business. This study assessed the fundamental selection attributes of customers from online reviews reflecting the hotel customer experience, and investigated their association with customer satisfaction. A total of 8229 reviews were collected from Google travel websites from December 2019 to July 2021. Text mining and semantic network analysis were adopted for big data analysis. Factor and regression analyses were then used for quantitative analysis. Based on linear regression analysis, the Service and Dining factors significantly affected customer satisfaction. Service is a critical selection attribute for customers, and the provision of more particular services is necessary, especially after COVID-19. These results indicate that understanding online reviews can provide theoretical and practical implications for developing sustainable strategies for the hotel industry.

2022 ◽  
Vol 14 (1) ◽  
pp. 1-10
Valentine Teja Wijaya ◽  
Bruno Hami Pahar

Gojek is an Indonesian technology company engaged in services through motorcycle taxi services. Gojek itself has more than 20 services offered and is a solution to everyday challenges, ranging from transportation, food delivery, shopping, delivery of goods, payments, massages, to cleaning houses and vehicles. Researchers conducted research on Gojek application users in Surabaya. This research is a research with quantitative method. The sampling technique used is purposive sampling and uses questions on a questionnaire distributed to 75 respondents who are Gojek application users who are at least 17 years old and have used the Gojek application in Surabaya at least 2 times. Thisresearch was conducted using validity test, reliability test, descriptive test, classical assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression test, determinant coefficient, F test, and t test. The t-test in this study states that the brand image variable (X1) on purchasing decisions (Y) has a t-count value of 1.624 < t-table 1.993 with a significant level of 0.109 > 0.050 which means that brand image has no effect on purchasing decisions of Gojek application users, the trust variable brand (X2) on purchasing decisions (Y) has a t value of 3.209 > t table 1.993 with a significant level of 0.002 < 0.050 which means that brand trust affects the purchasing decisions of Gojek application users, and the privacy security variable (X3) on purchasing decisions (Y) has a t value of 4.018 > t table of 1.993 with a significant level of 0.000 < 0.050 which means that privacy security affects the purchasing decisions of Gojek application users. The results of this study conclude that brand trust and privacy security have a significant effect on the decisions of Gojek users in Surabaya, while brand image does not affect the decisions of Gojek users in Surabaya.

2022 ◽  
Vol 14 (1) ◽  
pp. 11-28
Maria Anita Carolina Kioek ◽  
Lena Ellitan ◽  
Yuliasti Ika Handayani

This study further finds out about the influence of instagram social media and electronic word of mouth (EWOM) as promotional media on buying interest and consumer purchase decisions on Somethinc skincare products. The sampling technique used is non-probability sampling by purposive sampling. As for the background of this research is the role of the use of social media Instagram and how influential electronic word of mouth (EWOM) on buying interest and consumer purchasing decisions. The research was conducted for skincare products with the SomeThinc brand. The sampling technique used is nonprobability sampling by purposive sampling. The sample used in this study were 105 respondents. The respondents in this study were required to be at least 17 years old, have an instagram social media account and have purchased SomeThinc skincare products. The data analysis technique used is SEM-PLS analysis using the SmartPLS 3.0 program. The results of this study indicate that instagram social media has a significant effect on buying interest, instagram social media has a significant effect on consumer purchasing decisions, electronic word of mouth (EWOM) has a significant effect on buying interest, electronicword of mouth (EWOM) has an effect on consumer purchasing decisions, buying interest has a significant effect on consumer purchasing decisions, social media instagram has a significant effect on consumer purchasing decisions mediated by buying interest,  electronic word of mouth (EWOM) has a significant effect on consumer purchasing decisions mediated by buying interest.

2022 ◽  
Vol 6 (6) ◽  
pp. 271-277
Wahyu Septianti ◽  
Ira Setyawati ◽  
Dudi Permana

This study aims to know and clarify the influence of halal products and brand image on purchasing decisions with purchase intentions as mediating variables. Respondent – 98 employees (purposive sampling). Data collection is conducted through interviews and questionnaires. The data in the analysis uses path analysis (software SmartPls 3.0). The results of the study showed that: (1) Halal Products have a significant positive effect on Purchase Intentions. (2) Brand Image has a significant positive effect on Purchase Intention. (3) Purchase Intention as a mediator in this study has a significant effect on the Purchase Decision. (4) Halal products have a significant positive effect on Purchasing Decisions. (5) Brand Image has a significant positive effect on Purchasing Decisions. (6) Purchase Intention mediates Halal Products to Purchase Decisions and (7) Purchase Intention do not mediate Brand Image against Purchasing Decisions.

2022 ◽  
Vol 18 (1) ◽  
pp. 192-204
Cindy Septia Pratiwi ◽  
Agus Purnomo Sidi

This research aimed to figure out the influence between product quality, price and marketing influencer with the purchasing decision of Scarlett Body Whitening in East Java. The research instrument employed questionnaire to collect data from Scarlett Body Whitening consumers in East Java. Since there was no valid data for number of the consumers, the research used Roscoe method to take the sample. Data analyzed using multiple linear regression test. Product quality and price have a positive and significant effect on purchasing decisions. Meanwhile, the marketing influencer had no significant effect on purchase decision for Scarlett Body Whitening. Need further research to ensure that marketing influencer had an effect on purchase decision.   Keywords: Product quality, price, marketing influencer, buying decision

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Patrizia Gazzola ◽  
Daniele Grechi ◽  
Enrica Pavione ◽  
Gloria Gilardoni

PurposeThe role of sustainability is predominant in many aspects of consumer purchasing decisions. Millennials and young people are, in this field, potential players who buy and consume wine with ecosustainable decisions but, in the literature, these aspects are analyzed with nonuniform findings. This paper aims to investigate the wine consumption among young people belonging to the millennial generation, Y generation and Z generation considering also the gender.Design/methodology/approachThis study uses a questionnaire with 2000 respondents. The data are analyzed to understand consumption decisions in the wine sector. This information is analyzed through descriptive and inferential statistics (hypothesis test and multiple regression).FindingsThe results of the paper show a clear propensity to be sustainable of the young generation compared with the elderly, highlighting the role of Millennials. Moreover, considering gender, there is a greater sustainable wine tendency (considering both the environmental and the economic/decisional component) in female compared with male.Research limitations/implicationsThis work reflects the Italian reality of the pre-COVID-19 period. Obviously, the pandemic situation and the geographic scenario analyzed could change the results of a second wave of the survey.Social implicationsThis study contributes to improve the knowledge concerning the wine consumption habits of Italian young generations.Originality/valueThe paper manages to underline the different aspects of sustainability in the wine purchasing decisions by young consumers by focusing on the considered generations.

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