As soon as he was appointed First Lord of the Admiralty in 1911, Winston Churchill sought to buttress his credentials as a social reformer by improving conditions for sailors in the Navy and widening the social composition of the officer corps. This chapter examines his efforts towards both of these ends. It shows how he fought against the Treasury and his Cabinet colleagues to offer sailors their first meaningful pay rise in decades. It similarly catalogues the many schemes he introduced to entice people from a wider range of backgrounds, including sailors from the lower deck, to become naval officers. As with enhanced naval pay, this required him to persevere against entrenched interests, but as this chapter will show, his achievements in this area were considerable.