A Study of Experts' Perception of OOH Media Advertising Regulation: Focused on the Outdoor Advertising Laws

2018 ◽  
Vol 11 (2) ◽  
pp. 30-61
Author(s):  
김운한 ◽  
이형석
Keyword(s):  
Outdoor Advertising ◽  
Advertising Regulation

scholarly journals Towards an Optimal Outdoor Advertising Placement

2020 ◽  
Vol 14 (5) ◽  
pp. 1-32
Author(s):  
Ping Zhang ◽  
Zhifeng Bao ◽  
Yuchen Li ◽  
Guoliang Li ◽  
Yipeng Zhang ◽  
...  
Keyword(s):  
Outdoor Advertising

Outdoor Advertising: History and Regulation

1970 ◽  
Vol 70 (4) ◽  
pp. 779 ◽  
Author(s):  
Robert L. Birmingham ◽  
John W. Houck
Keyword(s):  
Outdoor Advertising

Management Problems and Countermeasures of City Outdoor Advertising - Taking Jinan as an Example

2012 ◽  
Vol 450-451 ◽  
pp. 999-1003
Author(s):  
Peng Chen ◽  
Jun Min Zhang ◽  
Ji Nan
Keyword(s):  
Social Life ◽  
Present Situation ◽  
Economic Prosperity ◽  
Outdoor Advertising ◽  
Starting Point ◽  
The Social ◽  
Management Problems ◽  
Advertising Management ◽  
The City ◽  
Great Development

Along with the progress of society, the development of the city and economic prosperity, outdoor advertising has achieved great development and plays an increasingly prominent role in the social life. In this paper, the development present situation of outdoor advertising management of Jinan as the starting point, we analyze the problems in the management of outdoor advertising and put forward corresponding countermeasures.

A Study on the Value and Issues of Free Outdoor Advertising Zone

2021 ◽  
Vol 38 (1) ◽  
pp. 207-232
Author(s):  
Jinwoo Park ◽  
Minjung Kim
Keyword(s):  
Outdoor Advertising

Exposure to unhealthy food and beverage advertising during the school commute in Australia

2021 ◽  
pp. jech-2021-217032
Author(s):  
Gina Trapp ◽  
Paula Hooper ◽  
Lukar E Thornton ◽  
Kelly Kennington ◽  
Ainslie Sartori ◽  
...  
Keyword(s):  
Health Status ◽  
Food Marketing ◽  
Unhealthy Food ◽  
Outdoor Advertising ◽  
Content Type ◽  
Marketing Environment ◽  
Dietary Behaviours ◽  
Food Advertisements ◽  
Food And Beverage ◽  
High Level

BackgroundFood marketing exposure has the potential to influence children’s dietary behaviours and health status, however, few studies have identified how ‘obesogenic’ the outdoor food marketing environment is along public transport (bus and/or train) or walking routes that children take to school.MethodsAudits of all outdoor advertisements present along likely train, bus and walking routes to 24 secondary schools (ie, 3 routes per school, 72 routes total) were conducted in Perth, Western Australia (WA). The size, content, type and setting of each advertisement were recorded in accordance with the International Network for Food and Obesity/non-communicable diseases Research, Monitoring and Action Support protocol for monitoring outdoor advertising.ResultsOf the 4016 total advertisements observed, almost half were for food (n=1754, 44%) and of these, 80% (n=1397) advertised discretionary (non-core) foods, and 8% (n=138) advertised healthy (core) foods. On average, commuting to school by train, bus and walking exposed Perth schoolchildren to 37.1, 22 and 4.5 discretionary (non-core) food ads per one-way trip to school, respectively.ConclusionsChildren living in Perth, WA experience a high level of exposure to unhealthy outdoor food advertisements during the school commute. Policies which restrict the placement and content of outdoor advertising, could be a useful strategy in the fight against childhood obesity.

FEATURES OF THE USE OF OUTDOOR ADVERTISING IN THE DESIGN OF RESTAURANTS

2017 ◽  
Author(s):  
Volodymyr Dudarets ◽  
◽  
Oleg Kuzmin ◽  
Stanislav Adamenko ◽  
Maria Ralko ◽  
...  
Keyword(s):  
Outdoor Advertising

The features and ways of use of advertising in the design of restaurants.

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