Journal of Practical Research in Advertising and Public Relations
Latest Publications

TOTAL DOCUMENTS

170

(FIVE YEARS 0)

H-INDEX

3

(FIVE YEARS 0)

Published By The Korean Advertising And Pr Practitioners Society

2005-2618

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Effect of Message Regulatory Focus on Public Service Announcement: The Moderating Role of TV-Induced Mood

Journal of Practical Research in Advertising and Public Relations ◽

10.21331/jprapr.2018.11.4.003 ◽

2018 ◽

Vol 11 (4) ◽

pp. 57-76

Author(s):

안정선

Keyword(s):

Public Service ◽

Regulatory Focus ◽

Public Service Announcement ◽

Induced Mood ◽

Moderating Role

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A Study regarding CSR Activity Perception Effects of Advertising-Regulated Company on Corporate Attitude of Public

Journal of Practical Research in Advertising and Public Relations ◽

10.21331/jprapr.2018.11.4.005 ◽

2018 ◽

Vol 11 (4) ◽

pp. 105-134 ◽

Author(s):

홍문기

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Analyzing Ad Value of Serious Game Driven Environmental Campaigns

Journal of Practical Research in Advertising and Public Relations ◽

10.21331/jprapr.2018.11.4.001 ◽

2018 ◽

Vol 11 (4) ◽

pp. 7-28 ◽

Author(s):

김주란 ◽

이기훈 ◽

Seungmook Kang

Keyword(s):

Serious Game ◽

Environmental Campaigns

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What factors are influential in public acceptance of nuclear energy? : Based on the survey for the residents in Pusan, Ulsan, and Kyungnam

Journal of Practical Research in Advertising and Public Relations ◽

10.21331/jprapr.2018.11.4.006 ◽

2018 ◽

Vol 11 (4) ◽

pp. 135-164

Author(s):

황성욱 ◽

장익진 ◽

Hyo Jung Kim

Keyword(s):

Nuclear Energy ◽

Public Acceptance

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The Self-image Congruity Effect on Consumers' Advertising Consumption: Development and Application of Media Advertising Personality Scale

Journal of Practical Research in Advertising and Public Relations ◽

10.21331/jprapr.2018.11.4.004 ◽

2018 ◽

Vol 11 (4) ◽

pp. 77-104

Author(s):

이희준 ◽

조창환

Keyword(s):

The Self ◽

Congruity Effect ◽

Personality Scale ◽

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How do social workers’ professionalism influence their public relations practice and perception on public relations?: An exploratory study

Journal of Practical Research in Advertising and Public Relations ◽

10.21331/jprapr.2018.11.4.002 ◽

2018 ◽

Vol 11 (4) ◽

pp. 29-56

Author(s):

민지현 ◽

김수연

Keyword(s):

Public Relations ◽

Social Workers ◽

Exploratory Study

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Effects of program engagement and length of ads on pre-roll advertising: Moderating effect of intrusion

Journal of Practical Research in Advertising and Public Relations ◽

10.21331/jprapr.2018.11.3.002 ◽

2018 ◽

Vol 11 (3) ◽

pp. 30-53

Author(s):

Kak Yoon ◽

이준희 ◽

조재수

Keyword(s):

Moderating Effect ◽

Program Engagement

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Consumer Engagement in Social Media Advertising: An Examination of Advertising Acceptance Model in WeChat

Journal of Practical Research in Advertising and Public Relations ◽

10.21331/jprapr.2018.11.3.005 ◽

2018 ◽

Vol 11 (3) ◽

pp. 112-132

Author(s):

Sojung Kim

Keyword(s):

Social Media ◽

Consumer Engagement ◽

Social Media Advertising ◽

Acceptance Model

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The Study on the Effectiveness of Mobile Application as a Tool for Policy PR

Journal of Practical Research in Advertising and Public Relations ◽

10.21331/jprapr.2018.11.3.004 ◽

2018 ◽

Vol 11 (3) ◽

pp. 75-111

Author(s):

정현주

Keyword(s):

Mobile Application

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The Effects on Perceived Risk, Confidence in the Government, and the Acceptance of Nuclear Power Caused by Knowledge to Nuclear Power: Focused on Local Residents Nearby Hanbit Nuclear Power Plant

Journal of Practical Research in Advertising and Public Relations ◽

10.21331/jprapr.2018.11.3.003 ◽

2018 ◽

Vol 11 (3) ◽

pp. 54-74

Author(s):

Min-chang Lee ◽

Kim Yu Mi ◽

Jooah Ahn

Keyword(s):

Power Plant ◽

Nuclear Power Plant ◽

Perceived Risk ◽

Nuclear Power ◽

Local Residents ◽

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