Persuasive Advertising in a Vertically Differentiated Market

SSRN Electronic Journal ◽

10.2139/ssrn.3392062 ◽

2018 ◽

Author(s):

W. Jason Choi ◽

Kinshuk Jerath ◽

Miklos Sarvary

Keyword(s):

Persuasive Advertising

“Statement of the Problem - Solution” as a Rhetorical Principle of Persuasive Advertising

Вестник Московского государственного лингвистического университета. Гуманитарные науки ◽

10.52070/2542-2197_2021_8_850_66 ◽

2021 ◽

pp. 66-79

Author(s):

I.S. Lebedeva ◽

I.D. Romanova

Keyword(s):

Problem Solution ◽

Persuasive Advertising

Persuasive advertising appeals, 1

Persuasion in Advertising ◽

10.4324/9780203299982.ch3 ◽

2003 ◽

Keyword(s):

Advertising Appeals ◽

Persuasive Advertising

Persuasive advertising appeals, 3: cognitive approaches

Persuasion in Advertising ◽

10.4324/9780203299982-9 ◽

2003 ◽

pp. 133-176

Keyword(s):

Advertising Appeals ◽

Persuasive Advertising ◽

Cognitive Approaches

Persuasive Advertising

Dictionary of Marketing Communications ◽

10.4135/9781452229669.n2653 ◽

2012 ◽

Keyword(s):

Persuasive Advertising

Autonomy and Manipulation: Refining the Argument Against Persuasive Advertising

Journal of Business Ethics ◽

10.1007/s10551-020-04590-6 ◽

2020 ◽

Author(s):

Timothy Aylsworth

Keyword(s):

Persuasive Advertising

‘At the desire of several persons of quality and lovers of Musick’: pervasive and persuasive advertising for public commercial concerts in London 1672–1749

Journal of Marketing Management ◽

10.1080/0267257x.2017.1380687 ◽

2017 ◽

Vol 33 (13-14) ◽

pp. 1170-1203 ◽

Cited By ~ 1

Author(s):

Catherine Harbor

Keyword(s):

Persuasive Advertising

Competitive persuasive advertising under consumer loss aversion

Economics Letters ◽

10.1016/j.econlet.2019.108690 ◽

2019 ◽

Vol 185 ◽

pp. 108690 ◽

Cited By ~ 1

Author(s):

Oliver März

Keyword(s):

Loss Aversion ◽

Persuasive Advertising

Persuasive Advertising and Product Differentiation

Southern Economic Journal ◽

10.2307/1061355 ◽

1998 ◽

Vol 65 (1) ◽

pp. 113 ◽

Cited By ~ 55

Author(s):

Nils-Henrik M. von der Fehr ◽

Kristin Stevik

Keyword(s):

Product Differentiation ◽

Persuasive Advertising

Persuasive advertising under Bertrand competition: A differential game

Operations Research Letters ◽

10.1016/j.orl.2007.08.003 ◽

2008 ◽

Vol 36 (3) ◽

pp. 381-384 ◽

Cited By ~ 13

Author(s):

Roberto Cellini ◽

Luca Lambertini ◽

Andrea Mantovani

Keyword(s):

Differential Game ◽

Bertrand Competition ◽

Persuasive Advertising

Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentionally Lead to Increased Consumer Skepticism

Journal of Consumer Affairs ◽

10.1111/j.1745-6606.2000.tb00093.x ◽

2000 ◽

Vol 34 (2) ◽

pp. 245-267 ◽

Cited By ~ 60

Author(s):

SCOTT KOSLOW

Keyword(s):

Persuasive Advertising ◽

Consumer Skepticism