Wanted! How Elements From the Usage Context Affect Consumers' Value-in-Use Experience and Engagement With Mobile Services

2021 ◽  
Author(s):  
Yi Zou ◽  
Allard C.R. van Riel ◽  
Sandra Streukens ◽  
José Bloemer
Keyword(s):  
Mobile Services ◽  
Usage Context

Individual Differences in the Name Similarity Effect

2014 ◽  
Vol 35 (2) ◽  
pp. 111-118
Author(s):  
Daniel J. Howard ◽  
Roger A. Kerin
Keyword(s):  
Individual Differences ◽  
Impression Management ◽  
Interactive Effect ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Self Monitoring ◽  
Similarity Effect ◽  
And Behavior ◽  
Usage Context

The name similarity effect is the tendency to like people, places, and things with names similar to our own. Although many researchers have examined name similarity effects on preferences and behavior, no research to date has examined whether individual differences exist in susceptibility to those effects. This research reports the results of two experiments that examine the role of self-monitoring in moderating name similarity effects. In the first experiment, name similarity effects on brand attitude and purchase intentions were found to be stronger for respondents high, rather than low, in self-monitoring. In the second experiment, the interactive effect observed in the first study was found to be especially true in a public (vs. private) usage context. These findings are consistent with theoretical expectations of name similarity effects as an expression of egotism manifested in the image and impression management concerns of high self-monitors.

Improvement in The Handoff Performance for High Speed Mobile Services

2012 ◽  
Vol 2 (3) ◽  
pp. 172-174
Author(s):  
Hunny Pahuja ◽  
◽  
Shubhangani Sharma
Keyword(s):  
High Speed ◽  
Mobile Services

Navigation/surveillance satellite systems for aeronautical and mobile services

1970 ◽  
Author(s):  
M. MITCHELL
Keyword(s):  
Mobile Services ◽  
Satellite Systems

Radio equipment used in mobile services

1981 ◽  
Keyword(s):  
Mobile Services ◽  
Radio Equipment

Radio equipment used in mobile services

2015 ◽  
Keyword(s):  
Mobile Services ◽  
Radio Equipment

Radio equipment used in mobile services

1989 ◽  
Keyword(s):  
Mobile Services ◽  
Radio Equipment

Public vs. Private Mobile Services: An Analysis of a Tortured History

2019 ◽  
Author(s):  
Scott Jordan
Keyword(s):  
Mobile Services
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