Individual Differences in the Name Similarity Effect

2014 ◽  
Vol 35 (2) ◽  
pp. 111-118
Author(s):  
Daniel J. Howard ◽  
Roger A. Kerin
Keyword(s):  
Individual Differences ◽  
Impression Management ◽  
Interactive Effect ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Self Monitoring ◽  
Similarity Effect ◽  
And Behavior ◽  
Usage Context

The name similarity effect is the tendency to like people, places, and things with names similar to our own. Although many researchers have examined name similarity effects on preferences and behavior, no research to date has examined whether individual differences exist in susceptibility to those effects. This research reports the results of two experiments that examine the role of self-monitoring in moderating name similarity effects. In the first experiment, name similarity effects on brand attitude and purchase intentions were found to be stronger for respondents high, rather than low, in self-monitoring. In the second experiment, the interactive effect observed in the first study was found to be especially true in a public (vs. private) usage context. These findings are consistent with theoretical expectations of name similarity effects as an expression of egotism manifested in the image and impression management concerns of high self-monitors.

The Effect of Public Social Context on Self-Control

2011 ◽  
Vol 38 (3) ◽  
pp. 384-396 ◽  
Author(s):  
Liad Uziel ◽  
Roy F. Baumeister
Keyword(s):  
Individual Differences ◽  
Social Context ◽  
Impression Management ◽  
Initial Phase ◽  
Ego Depletion ◽  
Self Control ◽  
Simple Task ◽  
The Public ◽  
Control Study

The present study explores the role of personality in moderating the effect of public social context on self-control. The authors predicted that in public settings neuroticism would be associated with ego-depletion effects and individual differences in impression management (IM) would be associated with restoration effects. Three experiments supported the hypothesis. In Study 1 neuroticism was associated with impaired self-control and IM was associated with enhanced self-control following an initial phase of working on a simple task in public (vs. in private). Study 2 replicated and extended these results to other domains of self-control. Study 3 explored whether public social context can cancel out early depletion effects. In this study, depleted participants engaged in a task that required self-control either alone or in public. As expected, the public settings were associated with restored self-control resources mostly among high IM individuals. Implications for self-control, neuroticism, and IM are discussed.

scholarly journals Facial Width-to-Height Ratio Does Not Predict Self-Reported Behavioral Tendencies

2017 ◽  
Author(s):  
Michal Kosinski
Keyword(s):  
Impression Management ◽  
Satisfaction With Life ◽  
Factor Model ◽  
Five Factor Model ◽  
Self Report ◽  
Small Samples ◽  
Height Ratio ◽  
Self Monitoring ◽  
Behavioral Tendencies ◽  
And Behavior

A growing number of studies have linked facial width-to-height ratio (fWHR) with various antisocial or violent behavioral tendencies. However, those studies have predominantly been laboratory based and low powered. This work reexamined the links between fWHR and behavioral tendencies in a large sample of 137,163 participants. Behavioral tendencies were measured using 55 well-established psychometric scales, including self-report scales measuring intelligence, domains and facets of the five-factor model of personality, impulsiveness, sense of fairness, sensational interests, self-monitoring, impression management, and satisfaction with life. The findings revealed that fWHR is not substantially linked with any of these self-reported measures of behavioral tendencies, calling into question whether the links between fWHR and behavior generalize beyond the small samples and specific experimental settings that have been used in past fWHR research.

scholarly journals Facial Width-to-Height Ratio Does Not Predict Self-Reported Behavioral Tendencies

2017 ◽  
Vol 28 (11) ◽  
pp. 1675-1682 ◽  
Author(s):  
Michal Kosinski
Keyword(s):  
Impression Management ◽  
Satisfaction With Life ◽  
Factor Model ◽  
Five Factor Model ◽  
Self Report ◽  
Small Samples ◽  
Height Ratio ◽  
Self Monitoring ◽  
Behavioral Tendencies ◽  
And Behavior

A growing number of studies have linked facial width-to-height ratio (fWHR) with various antisocial or violent behavioral tendencies. However, those studies have predominantly been laboratory based and low powered. This work reexamined the links between fWHR and behavioral tendencies in a large sample of 137,163 participants. Behavioral tendencies were measured using 55 well-established psychometric scales, including self-report scales measuring intelligence, domains and facets of the five-factor model of personality, impulsiveness, sense of fairness, sensational interests, self-monitoring, impression management, and satisfaction with life. The findings revealed that fWHR is not substantially linked with any of these self-reported measures of behavioral tendencies, calling into question whether the links between fWHR and behavior generalize beyond the small samples and specific experimental settings that have been used in past fWHR research.

scholarly journals The Impact of Brand Rejuvenation on Consumer Purchase Intention: Brand Attitude as Mediator

2017 ◽  
Vol II (I) ◽  
pp. 197-210
Author(s):  
Neelam Akbar ◽  
Alam Zeb ◽  
Shabir Ahmad
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Computer Software ◽  
Numerical Data ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Mediation Effects ◽  
Consumer Purchase Intention ◽  
The Impact

The rationale of the study lies in investigating the role of brand rejuvenation on consumer purchase intention, it also emphasizes digging the mediating effects of brand attitude on brand rejuvenation and consumer purchase intentions. Quantitative research was carried out for understanding the rationale behind consumer brand preferences, their attitude, and purchase intentions. This study employed positivism; deductive approach in which collected quantitative and numerical data were tabulated and analyzed statistically in order to facilitate and test the detail set of hypotheses for the purpose of reaching objective truth. SPSS computer software was employed along with multiple regression and correlation analysis were carried out for testing and checking hypotheses and model fitness respectively. Dual statistical techniques i.e. Barron and Kenny’s (1986) and Preacher and Hayes (2008) were applied for checking mediation effects of the study. All the variables were significantly correlated with each other which clearly indicates the importance of brand rejuvenation, brand attitude and purchase intentions.

scholarly journals The Antecedents of Innovative Work Behavior: The Roles of Self-Monitoring

2017 ◽  
Vol 15 (4) ◽  
pp. 263-270 ◽  
Author(s):  
Jovi Sulistiawan ◽  
Nuri Herachwati ◽  
Silvia Dwi Permatasari ◽  
Zainiyah Alfirdaus
Keyword(s):  
Individual Differences ◽  
Work Behavior ◽  
Innovative Behavior ◽  
Self Monitoring ◽  
Innovative Work Behavior ◽  
Positive Image ◽  
Innovative Work ◽  
The Relationship

In this study, the authors examined why employees engage in innovative behavior even though innovation is a risky behavior. Employees tend to engage in innovative behavior since they expect positive image gains. Besides, employees tend to avoid innovative behavior because it forfeits their image inside organization (expected image risks). Furthermore, the willingness to engage in innovative behavior depends on individual differences. Therefore, the authors tried to examine the role of individual differences, drawing from self-monitoring theory. The surprising findings were the quality of relationship between employees and their peers did not affect employee image risk and self-monitoring did not moderate the relationship between expected image gain and innovative work behavior.

scholarly journals UTILITARIAN VALUES AND HEDONIC VALUES OF WOMEN COFFEE LOVERS

2020 ◽  
Vol 2 (2) ◽  
pp. 310-322
Author(s):  
Hamdan Hamdan ◽  
Paijan Paijan
Keyword(s):  
Quantitative Research ◽  
Purchase Intentions ◽  
Primary Data ◽  
Repurchase Intention ◽  
Product Attributes ◽  
Positive Attitudes ◽  
And Behavior ◽  
Attitudes And Behavior

This study on the utilitarian values and hedonic values for women coffee lovers, aims to analyze the role of product attributes to the utilitarian values and hedonic values in shaping positive attitudes and behavior of consumers in deciding the purchase intentions. The design of this study uses descriptive-quantitative research. While the determination of the sample is women’s in West Jakarta who have consumed coffee today by using purposive sampling techniques to 148 women. The results of primary data collection will be analyzed using the SEM-Covariance method. The findings of this study indicate that product attributes have a positive and significant effect on utilitarian values and hedonic values. The utilitarian values and hedonic values have a positive significant effect on repurchase intention.

From Assessment to Purchase: A Three-Stage Model of the Marketing Funnel in Sponsorship Activities

2016 ◽  
Vol 30 (6) ◽  
pp. 615-628 ◽  
Author(s):  
Marco Visentin ◽  
Daniele Scarpi ◽  
Gabriele Pizzi
Keyword(s):  
Behavioral Outcomes ◽  
Purchase Intentions ◽  
Stage Model ◽  
Comprehensive Model ◽  
World Cup ◽  
Fifa World Cup ◽  
Three Stages ◽  
And Behavior ◽  
Customer Reaction

In this research we develop a comprehensive model of sponsorship effects accounting for behavioral outcomes such as actual purchase, purchase intentions, and word-of-mouth referral intention. We recombine constructs that have been traditionally considered separately into three stages—assessment, elaboration, and behavior. We collect data on actual customers of Nike and Adidas flagship stores during the FIFA World Cup sponsorship. Basing on our results, we provide a consumer-oriented perspective on the role of attitude toward the brand, fit, and involvement with the event in determining customer reaction to sponsorship activities.

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