Design of GA and Ontology based NLP Frameworks for Online Opinion Mining

2019 ◽  
Vol 13 (2) ◽  
pp. 159-165
Author(s):  
Manik Sharma ◽  
Gurvinder Singh ◽  
Rajinder Singh

Background: For almost every domain, a tremendous degree of data is accessible in an online and offline mode. Billions of users are daily posting their views or opinions by using different online applications like WhatsApp, Facebook, Twitter, Blogs, Instagram etc. Objective: These reviews are constructive for the progress of the venture, civilization, state and even nation. However, this momentous amount of information is useful only if it is collectively and effectively mined. Methodology: Opinion mining is used to extract the thoughts, expression, emotions, critics, appraisal from the data posted by different persons. It is one of the prevailing research techniques that coalesce and employ the features from natural language processing. Here, an amalgamated approach has been employed to mine online reviews. Results: To improve the results of genetic algorithm based opining mining patent, here, a hybrid genetic algorithm and ontology based 3-tier natural language processing framework named GAO_NLP_OM has been designed. First tier is used for preprocessing and corrosion of the sentences. Middle tier is composed of genetic algorithm based searching module, ontology for English sentences, base words for the review, complete set of English words with item and their features. Genetic algorithm is used to expedite the polarity mining process. The last tier is liable for semantic, discourse and feature summarization. Furthermore, the use of ontology assists in progressing more accurate opinion mining model. Conclusion: GAO_NLP_OM is supposed to improve the performance of genetic algorithm based opinion mining patent. The amalgamation of genetic algorithm, ontology and natural language processing seems to produce fast and more precise results. The proposed framework is able to mine simple as well as compound sentences. However, affirmative preceded interrogative, hidden feature and mixed language sentences still be a challenge for the proposed framework.

2021 ◽  
pp. 1-46
Author(s):  
Nasreddine El Dehaibi ◽  
Ting Liao ◽  
Erin F. MacDonald

Abstract Designers are challenged to create sustainable products that resonate with customers, often focusing on engineered sustainability while neglecting perceived sustainability. We previously proposed a method for extracting perceived sustainable features from online reviews using annotations and natural language processing, testing our method with French press coffee carafes. We identified that perceived sustainability may not always align with engineered sustainability. We now investigate how designers can validate perceived features extracted from online reviews using a relatively new design method of collage placement where participants drag and drop products on a collage and select features from a drop-down menu. We created collage activities for participants to evaluate French press products on the three aspects of sustainability: social, environmental, and economic, and on how much they like the products. During the activity participants placed products along the two axes of the collage, sustainability and likeability, and labeled products with descriptive features. We found that participants more often selected our previously extracted features when placing products higher on the sustainability axis, validating that the perceived sustainable features resonate with users. We also measured a low correlation between the two-axes of the collage activity, indicating that perceived sustainability and likeability can be measured separately. In addition, we found that product perceptions across sustainability aspects may differ between demographics. Based on these results, we confirm that the collage is an effective tool for validating sustainability perceptions and that features perceived as sustainable from online reviews resonate with customers when thinking of various sustainability aspects.


2021 ◽  
Author(s):  
Nasreddine El-Dehaibi ◽  
Ting Liao ◽  
Erin F. MacDonald

Abstract Fierce e-commerce competition challenges designers to differentiate their products on platforms such as Amazon. To achieve this differentiation, designers must first understand how customers perceive product features. This paper builds on our previous work where we extracted features perceived as sustainable for French Press coffee carafes using annotations of Amazon reviews and natural language processing (NLP). We identified a gap between customer perceptions of sustainability and engineered sustainability. We now test our findings with a relatively new design method of collage placement and investigate how designers can use perceived features to set their products apart. We created collage activities for participants to evaluate French Press products on the three aspects of sustainability: social, environmental, and economic, and on how much they like the products. During the activity participants placed products along the two axes of the collage, sustainability and likeability, and labeled products with descriptive features that we provided. We found that participants more often selected features perceived as sustainable when placing products higher on the sustainability axis, demonstrating that these features resonated with customers. We also measured a low correlation between the two-axes of the collage activity, indicating that perceived sustainability and likeability can be measured separately. In addition, we found that product perceptions across sustainability aspects may differ between demographics. Based on these results, we confirm that features perceived as sustainable that are extracted from online reviews resonate with customers when thinking of various sustainability aspects and that the collage is an effective tool for assessing sustainability perceptions.


2020 ◽  
Vol Publish Ahead of Print ◽  
Author(s):  
David W. G. Langerhuizen ◽  
Laura E. Brown ◽  
Job N. Doornberg ◽  
David Ring ◽  
Gino M. M. J. Kerkhoffs ◽  
...  

Author(s):  
Rafael Jiménez ◽  
Vicente García ◽  
Abraham López ◽  
Alejandra Mendoza Carreón ◽  
Alan Ponce

The Autonomous University of Ciudad Juárez performs an instructor evaluation each semester to find strengths, weaknesses, and areas of opportunity during the teaching process. In this chapter, the authors show how opinion mining can be useful for labeling student comments as positives and negatives. For this purpose, a database was created using real opinions obtained from five professors of the UACJ over the last four years, covering a total of 20 subjects. Natural language processing techniques were used on the database to normalize its data. Experimental results using 1-NN and Bagging classifiers shows that it is possible to automatically label positive and negative comments with an accuracy of 80.13%.


2018 ◽  
Vol 7 (3.12) ◽  
pp. 674
Author(s):  
P Santhi Priya ◽  
T Venkateswara Rao

The other name of sentiment analysis is the opinion mining. It’s one of the primary objectives in a Natural Language Processing(NLP). Opinion mining is having a lot of audience lately. In our research we have taken up a prime problem of opinion mining which is theSentiment Polarity Categorization(SPC) that is very influential. We proposed a methodology for the SPC with explanations to the minute level. Apart from theories computations are made on both review standard and sentence standard categorization with benefitting outcomes. Also, the data that is represented here is from the product reviews given on the shopping site called Amazon.  


Author(s):  
Sneha Naik ◽  
Mona Mulchandani

Opinion mining consists of many different fields like natural language processing, text mining, decision making and linguistics. Opinion mining is a type of natural language processing for tracking the mood of the public about a particular product. Opinion mining, which is also called sentiment analysis, involves building a system to collect and categorize opinions about a product. Automated opinion mining often uses machine learning, a type of artificial intelligence (AI), to mine text for sentiment. This project addresses the problem of sentiment analysis in twitter; that is classifying tweets according to the sentiment expressed in them: positive, negative or neutral. Twitter is an online micro-blogging and social-networking platform which allows users to write short status updates of maximum length 140 characters. It is a rapidly expanding service with over 200 million registered users out of which 100 million are active users and half of them log on twitter on a daily basis - generating nearly 250 million tweets per day. Due to this large amount of usage we hope to achieve a reflection of public sentiment by analysing the sentiments expressed in the tweets. Analysing the public sentiment is important for many applications such as firms trying to find out the response of their products in the market, predicting political elections and predicting socioeconomic phenomena like stock exchange.


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