Product Features and Customers Satisfaction of Patanjali Product: Evidence From Kathmandu, Nepal

The objectives of this study are to identify the features of Patanjali products and it focuses to identify the satisfaction level and purchasing decision of consumer by the features of Patanjali products. In this research, convenient sampling technique were used to get the sample, correlation and regression were used in order to get the result. Descriptive statistics is used to explain the respondents’ perception towards the features of Patanjali product. In this study, the data was collected through questionnaire from 300 respondents. This research used SPSS - 23 for analysis. This study has been done on four attributes or determinants of Patanjali product, they are price, quality, availability and healthy (organic) of product. The result of this study indicates that there is positive relationship between the features of Patanjali product and satisfaction. It can be said that the independents variables have effect on consumer satisfaction of Patanjali products. The producer and marketing managers are recommended to focus on the product features in order to obtain loyal satisfied customers.

Online interventions to help college students to improve the degree of integration of their argumentative synthesis

Writing an argumentative synthesis is a common but demanding task, consequently undergraduates require some instruction. The objective of this study was to test the effectiveness of two interventions on integrative argumentation: one of them was focused on the product features of argumentative texts; and the other one on the processes involved in the written argumentation. Sixty-six undergraduate students participated voluntarily. As an academic task, they were asked to write a pre-test synthesis after reading two sources which presented contradictory positions about an educational issue, then to read two new texts about a different but equivalent issue, and write a post-test synthesis following one of two types of instructional virtual environments. The instructions, implemented in Moodle, presented similar tools, employing videos, graphic organizers, and exercises. The first condition (n = 33) focused on the linguistic features while the second (n = 33), focused on the process, including explicit instruction and a script with critical questions to guide the reading and writing processes. In this study we have also analyzed how the students in the process condition answered some of the critical questions. The results show that the level of integration of the written products improved in both conditions, although this improvement was more pronounced in the process intervention. Nonetheless, the products that achieved medium and maximum integration were still limited. Despite the lack of a relationship between how students answered the critical questions and the level of integration in their post-test, the case analysis highlights certain educational implications and further research.

PRODUCT FEATURES AND QUALITY IN BRAND SWITCHING BEHAVIOR OF IMPLORA EYELINER ON SUMBAWA

Indonesia’s economy has grown, which has led to the growth of a business. According to BPS Indonesia, there were 26 million more businesses in Indonesia in 2016. One of them is the cosmetics industry, which the minister of the industry says is important. Because there are so many different types of cosmetic industries and so much competition, manufacturers have to change their products to meet the needs of their customers. Eyeliner is a popular product in the cosmetics industry that many people use. Following the widening of Eyeliner products, many different brands came out with different levels of quality, features, and quantity, as well as other features. Consumers may switch brands because there are so many different brands for the same thing, along with their desire to find new products. Consumers look at the quality and features of a product, as well as other product attributes when they decide to switch brands. According to the results of data processing on hypothesis testing, Implora brand eyeliner has qualities and features that make people switch brands. This is based on validity, reliability, and classical assumption tests, as well as coefficients of determination. The sampling of 100 people was used in this study, which shows that product features and product quality have a big and positive impact on brand switching. According to the results of data processing on hypothesis testing, Implora brand eyeliner has qualities and features that make people switch brands. KEYWORDS: Product Features, Product Quality, Brand Switching, and Implora Eyeliner

Implementation of Defensive Marketing Strategy MSME in the Time of the Covid-19 Pandemic (Case Study on Warkop Angkringan Giras in Mojokerto Regency)

The purpose of this study was to analyze the Defensive Marketing Strategy carried out by the MSME Warkop Angkringan "Giras" in Mojokerto Regency, in order to be able to compete and keep its business sustainable in the COVID-19 pandemic conditions and obtain optimal profits. This research is an exploratory research where the approach used is a qualitative approach. Qualitative researchers seek to understand life experiences in context and the meanings associated with those experiences by using Focus Group Discussions. The sample amounted to 20 people, who were taken based on certain criteria. Data collection techniques by conducting open ended interviews in the hope of obtaining more complete information from the respondent. Data analysis used descriptive analysis method. The results showed that the Defensive Marketing Strategy in the MSME of warkop angkringan "Giras" Free wifi with a Mental Model is a Competitor Orientation strategy which includes symbols, prices, product differentiation and value promotion,, Customer Orientation Strategy includes superior customer service, innovative product features, and focus in a narrow market segment and a Market Drive Orientation Strategy consisting of Digital Marketing, Healthcare Procedures, crowding services, and Hours of Operation..

Which factors support trust in the recommendation process of pension products? Trust and pension products

During the financial crisis of 2008/2009, financial institutions such as banks and insurance companies have lost trust of their customers. In the recommendation process of pension products, trust plays an important role since cash flows from retirement products accrue decades ahead. Using the results from a survey, we find that financial institutions still struggle to deliver trust to their customers when they recommend different categories of retirement products. Other recommending parties such as academic financial experts or close friends, however, are able to establish a high level of trust. We therefore investigate factors of alternative channels to establish trust such as the recommendation process or product features.

Handheld Devices for Food Authentication and Their Applications: A Review

This review summarises miniaturised technologies, commercially available devices, and device applications for food authentication or measurement of features that could potentially be used for authentication. We first focus on the handheld technologies and their generic characteristics: (1) technology types available, (2) their design and mode of operation, and (3) data handling and output systems. Subsequently, applications are reviewed according to commodity type for products of animal and plant origin. The 150 applications of commercial, handheld devices involve a large variety of technologies, such as various types of spectroscopy, imaging, and sensor arrays. The majority of applications, ~60%, aim at food products of plant origin. The technologies are not specifically aimed at certain commodities or product features, and no single technology can be applied for authentication of all commodities. Nevertheless, many useful applications have been developed for many food commodities. However, the use of these applications in practice is still in its infancy. This is largely because for each single application, new spectral databases need to be built and maintained. Therefore, apart from developing applications, a focus on sharing and re-use of data and calibration transfers is pivotal to remove this bottleneck and to increase the implementation of these technologies in practice.

Phrase Embedding and Clustering for Sub-Feature Extraction from Online Data

Recently, online user-generated data has been used as an efficient resource for customer analysis. In the product design area, various methods for analyzing customer preference for product features have been suggested. However, most of them focused on feature categories rather than product components which are crucial in practical applications. To address that limitation, this paper proposes a new methodology for extracting part-level features from online data. First, the method detects phrases in the data and filtered them using product manual documents. The filtered phrases are embedded into vectors, and then they are divided into several groups by two clustering methods. The resulting clusters are labeled by analyzing items in each cluster. Finally, cue phrases for sub-features are obtained by selecting clusters with labels representing product features. The proposed methodology was tested on smartphone review data. The result provides feature clusters containing sub-feature phrases with high accuracy. The obtained cue phrases will be used in analyzing customer preferences for part-level features and this can help product designers determine the optimal component configuration in embodiment design.