The Effects of Sampling Variation on Sales Forecasts for New Consumer Products

1976 ◽  
Vol 13 (2) ◽  
pp. 138 ◽  
Author(s):  
Robert Shoemaker ◽  
Richard Staelin
1976 ◽  
Vol 13 (2) ◽  
pp. 138-143 ◽  
Author(s):  
Robert Shoemaker ◽  
Richard Staelin

A general procedure is outlined for estimating the sampling error in sales forecasts of new nondurable consumer products. The technique is illustrated for the Parfitt and Collins model with actual data from four new product introductions.


1970 ◽  
Vol 7 (4) ◽  
pp. 483-486 ◽  
Author(s):  
Brian Blake ◽  
Robert Perloff ◽  
Richard Heslin

A two-category typology of new consumer products was used to investigate the relationship between consumer personality characteristics and acceptance of new products. It was found that the influence of a consumer's dogmatism upon his acceptance of new products was mediated by the type of new product presented.


1973 ◽  
Vol 10 (2) ◽  
pp. 115-129 ◽  
Author(s):  
Gerald J. Eskin

A depth of repeat model is presented that can forecast the demand for new consumer products. The relation of the model to other forecasting models is noted. Data analysis, estimation procedures, and the observed accuracy of forecasts are discussed.


2008 ◽  
Vol 42 (1/2) ◽  
pp. 238-254 ◽  
Author(s):  
Guangping Wang ◽  
Wenyu Dou ◽  
Nan Zhou

1960 ◽  
Vol 24 (4) ◽  
pp. 29 ◽  
Author(s):  
Frank Ladik ◽  
Leonard Kent ◽  
Perham C. Nahl

Chemosphere ◽  
2021 ◽  
pp. 133179
Author(s):  
Natsuko Kajiwara ◽  
Hidenori Matsukami ◽  
Govindan Malarvannan ◽  
Paromita Chakraborty ◽  
Adrian Covaci ◽  
...  

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