The Effects of Sampling Variation on Sales Forecasts for New Consumer Products

1976 ◽  
Vol 13 (2) ◽  
pp. 138-143 ◽  
Author(s):  
Robert Shoemaker ◽  
Richard Staelin
Keyword(s):  
Sampling Error ◽  
General Procedure ◽  
New Product ◽  
Consumer Products ◽  
Actual Data ◽  
New Product Introductions ◽  
Sales Forecasts ◽  
Sampling Variation ◽  
New Consumer

A general procedure is outlined for estimating the sampling error in sales forecasts of new nondurable consumer products. The technique is illustrated for the Parfitt and Collins model with actual data from four new product introductions.

Dogmatism and Acceptance of New Products

1970 ◽  
Vol 7 (4) ◽  
pp. 483-486 ◽  
Author(s):  
Brian Blake ◽  
Robert Perloff ◽  
Richard Heslin
Keyword(s):  
New Products ◽  
New Product ◽  
Consumer Products ◽  
Personality Characteristics ◽  
New Consumer ◽  
The Relationship

A two-category typology of new consumer products was used to investigate the relationship between consumer personality characteristics and acceptance of new products. It was found that the influence of a consumer's dogmatism upon his acceptance of new products was mediated by the type of new product presented.

Dynamic Forecasts of New Product Demand Using a Depth of Repeat Model

1973 ◽  
Vol 10 (2) ◽  
pp. 115-129 ◽  
Author(s):  
Gerald J. Eskin
Keyword(s):  
Data Analysis ◽  
New Product ◽  
Consumer Products ◽  
Product Demand ◽  
Forecasting Models ◽  
Estimation Procedures ◽  
New Consumer

A depth of repeat model is presented that can forecast the demand for new consumer products. The relation of the model to other forecasting models is noted. Data analysis, estimation procedures, and the observed accuracy of forecasts are discussed.

The Cyclicality of New Product Introductions*

2003 ◽  
Vol 76 (1) ◽  
pp. 29-48 ◽  
Author(s):  
Kostas Axarloglou
Keyword(s):  
New Product ◽  
New Product Introductions

The Drug Lag: A 20-Year Analysis of Six Country Markets

1994 ◽  
Vol 13 (2) ◽  
pp. 290-299 ◽  
Author(s):  
Kathleen M. LaFrancis Popper ◽  
Robert W. Nason
Keyword(s):  
Public Policy ◽  
New Products ◽  
New Product ◽  
Pharmaceutical Product ◽  
Effective Drug ◽  
Drug Products ◽  
New Product Introductions ◽  
Drug Lag ◽  
The Cost ◽  
The Relationship

The sensitive nature of pharmaceuticals and the high cost of research and commercialization to introduce new products have led to numerous regulations intended to ensure the availability of safe and effective drug products. An unintended result has been to increase the cost of product introductions into various markets. The authors empirically test the relationship among the types of regulation, pharmaceutical product introductions, and the timing of their entry into the six largest country markets from 1970 to 1989. Surprisingly, the findings show that the type of regulation affects timing more than the number of new product introductions. The authors address the drug lag across the largest country markets on a product level over a period of 20 years. They discuss important potential implications for public policy and society.

Dynamics of New Product Campaigns

1964 ◽  
Vol 28 (4) ◽  
pp. 60-63
Author(s):  
Harlan D. Mills
Keyword(s):  
New Product ◽  
Consumer Product ◽  
Consumer Reactions ◽  
New Consumer ◽  
Product Promotion

Introducing a new consumer product on a nationwide basis is much like playing a game of stud poker. Consumer reactions early in the campaign, when sufficiently well understood, can provide vital clues in accelerating or cutting off product promotion as required for maximum impact to corporate objectives.

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