Fighting climate change: What’s being mindful, outside and at school got to do with it?

Author(s):  
Brian Pham

Although climate change education strategies have succeeded in spreading awareness, they also create a sense of fear and urgency that not only fails to change environmentally unsustainable behavior but may increase this behavior. The failure of current strategies and the paradoxical increase of environmentally unsustainable behavior may be explained by a theory known as terror management theory. This theory posits that if people are faced with an existential crisis, like climate change, they may cling even tighter onto their current ways. A novel solution to alleviate terror management theory is inspiring and empowering people. Inspiration and empowerment will teach people to see environmentally sustainable behavior as a healthier alternative to their current ways rather than an existential crisis. Therefore, they are more likely to welcome change rather than fear it. My study aims to see if mindfulness, connection to nature, and differing undergraduate programs affects sustainable consumption behavior. These factors are thought to inspire and empower people. If these factors can affect sustainable consumption behavior, then they may inspire and empower people to fight climate change. I predict that individuals who are more mindful and connected to nature will also have more sustainable consumption behavior. Furthermore, programs that highlight environmental issues will allow students to have a better connection to nature and more sustainable consumption behavior. If there is evidence to support, my hypotheses then factors that influence sustainable consumption behavior should be taught in schools. These factors would not only increase environmental behavior but increase the student’s overall wellbeing.

2018 ◽  
Vol 33 (1) ◽  
pp. 2-29 ◽  
Author(s):  
Hussein Akil ◽  
Philippe Robert-Demontrond ◽  
Julien Bouillé

This research focuses on the effectiveness of anxiety-inducing communication for mobilizing consumers against climate change. Based on terror management theory (TMT), we show that this register can be counterproductive in generating consumer choices that run counter to pro-environmental logics. In particular, we report the results of an experiment ( N = 132) testing the influence of the type of communication (anxiogenic vs informative) on consumer choices (pro-materialistic vs pro-environmental). The results reveal that people’s consumption choices depend on their cultural worldviews (i.e. materialistic vs environmentalist) and the type of communication used. The effectiveness of communication strategies on climate change is then discussed in terms of people’s cultural worldview.


Author(s):  
Laramie D. Taylor

Research has shown that thoughts about death influence sexual cognitions and some media choices. The present study tested the hypothesis that thoughts about death may affect individuals’ tendency to select or avoid entertainment media programming containing sexual material. In two experiments, thoughts about death (mortality salience [MS]) were manipulated before college undergraduates expressed interest in viewing television shows and movies with varying amounts of sexual content. In both studies, MS was associated with greater overall interest in sexual media content. Although terror management theory would indicate that sexual worldview should moderate this effect, this was not observed to be the case. In addition, MS was not found to affect interest in other types of highly engaging media content including violent and dramatic content. Limitations regarding generalizability are discussed. Results suggest that MS increases a preference for sexual media content, and that this occurs for individuals with diverse sexual values systems. This is discussed in terms of implications for terror management theory and cognitive models of media influence.


2015 ◽  
Vol 46 (6) ◽  
pp. 352-360 ◽  
Author(s):  
Simon Schindler ◽  
Marc-André Reinhard

Abstract. Research on terror management theory has found evidence that people under mortality salience strive to live up to activated social norms and values. Recently, research has shown that mortality salience also increases adherence to the norm of reciprocity. Based on this, in the current paper we investigated the idea that mortality salience influences persuasion strategies that are based on the norm of reciprocity. We therefore assume that mortality salience should enhance compliance for a request when using the door-in-the-face technique – a persuasion strategy grounded in the norm of reciprocity. In a hypothetical scenario (Study 1), and in a field experiment (Study 2), applying the door-in-the-face technique enhanced compliance in the mortality salience condition compared to a control group.


2006 ◽  
Author(s):  
Miki D. Skinner ◽  
Wind Goodfriend ◽  
Ashley K. Christiansen ◽  
Rebekah L. Davis ◽  
Christine L. Pearson

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