The Underlying Process of Prosocial Behavior Among Soldiers: A Terror Management Theory Perspective

The mortality salience (MS) hypothesis postulates that anxiety elicited by mortality awareness leads people to develop negative emotions toward those who hold values inconsistent with their worldview faith. We explored this hypothesis in a sample of 76 Israeli combat soldiers, who were asked to reflect on either their mortality or dental pain. Subsequently, participants reported their motivation to help a father in need who was either an Arab (outgroup) or a Jewish Israeli (ingroup), as well as their perceptions of threat by Arab Israelis. Regression analysis indicated that mortality reminders intensified soldiers’ perception of threat by the outgroup, leading to an increased desire to assist a Jewish-Israeli father, and a decreased motivation to help an Arab-Israeli one. The findings demonstrate the pronounced effects of MS on soldiers involved in frequent combat actions in terms of evoking negative emotions leading to reluctance to help unarmed civilian outgroup members. Recommendations for soldiers’ pre-deployment psychoeducation sessions are provided.

Managing the terror of publication bias: A comprehensive p-curve analysis of the Terror Management Theory literature

A key prediction of Terror Management Theory is that people affirm their cultural worldview after they are reminded of death. This mortality salience (MS) hypothesis has been widely explored, yet the presence of questionable research practices may impact the replicability of this literature. We assess the evidential value of the MS hypothesis by conducting a pre-registered p-curve analysis of 860 published studies. Our results suggest that there are nonzero effects in this literature and that power is larger for studies conducted with multiple delays between the independent and dependent variables, for studies that test for main effects in comparison to those that test for interactions, and for studies conducted more recently. However, since the estimated average power of MS studies is 26%, direct replications are unlikely to succeed. We recommend researchers consider our evidence when planning their samples, and that they anticipate smaller effects by increasing their sample sizes.

Do Materialistic Consumers Buy More During the COVID-19 Pandemic?

This study investigates the mediated moderating relationship of self-concept clarity, materialism, and social consumption motivation in the context of Covid-19 pandemic based on the terror management theory. The findings suggest that Malaysian consumers have high self-concept clarity about their materialistic orientation. This materialistic orientation may be of hedonistic-utilitarian nature that is internally directed for self-satisfaction and not exclusively directed externally in material consumption to portray an image to others. Furthermore, this study posits that cultural factors like collectivism and uncertainty avoidance delimits the applicability of terror management theory in Malaysia, suggesting that the development of the theory draw heavily from Western ideology of individualism not directly relevant in the Asian context. Finally, this study offers an understanding of the self-concept clarity from the Asian context, addressing the the appeal by Dunlop (2017) to investigate the construct of self-concept clarity particularly in non-Western context.

Perceived Similarity of the Self to Animals, Creativity, and Anxiety—: A Terror Management Analysis

According to terror management theory, humans avoid death anxiety by embedding themselves within cultural worldviews that allow them to perceive themselves as more than mortal animals. However, individuals also differ in their trait-like tendency to dissociate from other animals. In six studies, we tested whether individuals who perceive themselves as more similar to animals (high-perceived similarity of the self to animals [PSSA]) invest more in creativity for terror management than low-PSSA individuals, but are also more vulnerable to experiencing anxiety and existential concerns. Supporting our hypotheses, PSSA was associated with investment in creativity and arts, especially after death primes (Studies 3 and 4). High-PSSA individuals had heightened trait anxiety and death-thought accessibility (Studies 5 and 6), and showed increased state anxiety following a negative feedback about their creativity (Study 6). Findings highlight the role of PSSA as a personality variable predicting human motivation and emotion.

The relationship between COVID-19-induced death thoughts and depression during a national lockdown

Evidence suggests that the COVID-19 pandemic has increased rates of depression worldwide. Many factors have been identified to relate to this increase depression, but according to Terror Management Theory, the heightened awareness of death during the pandemic has the potential to increase depression for those with low self-esteem. This hypothesis was examined in a U.K. sample during the first national lockdown where depression, self-esteem and death-thought accessibility (DTA) were measured, and a COVID Index (COVID-19 cases and deaths on date of participation) was produced. The COVID Index was positively related to DTA. Additionally, DTA mediated the relationship between the COVID Index and depression scores when participants had low levels of self-esteem. These findings suggest that heightened existential concerns may be a neglected factor increasing depression during the pandemic.

Consumer fear and healthy eating during COVID-19 pandemic

PurposeThis study aims to contribute to the healthy eating literature by analyzing whether fear of coronavirus disease 2019 (COVID-19), ability to prepare food and the safety-seeking are antecedents of the intention to consume healthy foods during COVID-19 pandemic.Design/methodology/approachThe authors conducted two studies. The first study was done with a sample of 546 valid respondents. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyze data. The second study was qualitative, in which 40 subjects took part. Data were analyzed using thematic analysis.FindingsThe main findings reveal that ability to prepare food and the safety-seeking are strong antecedents of the intention to consume healthy foods. In addition, safety-seeking mediates the relationship between fear of COVID-19 and intention to consume healthy eating. However, high levels of fear did not influence the ability to prepare food and intention to consume healthy foods. Also, the ability to prepare food does not mediate the relation between fear of COVID-19 and intention to consume healthy food.Originality/valueThis study is among the first to consider terror management propositions to analyze the intention to consume healthy foods during COVID-19 pandemic. From a scientific point of view, it has several contributions to the literature. First, this study provides advances and innovation in the field by identifying new explanatory relations. Second, this study extends the scope of terror management health model (TMHM) by analyzing it in the pandemic context. Third, the findings seem to provide empirical support for recent criticism of TMHM assumptions. Moreover, practical implications are outlined to public health decision-makers and healthy food businesses on increasing consumers’ intention to healthy eating.

The Impact of Mortality Salience on Purchase Intention and Creativity Evaluation on Products During COVID-19 Pandemic

In the environment of COVID-19, people are faced with mortality salience (MS) and socioeconomic crisis. According to the terror management theory, the MS would lead to particular consumption attitudes and behaviors caused by the self-esteem and cultural worldview defense. The creativity as a potential value of products needs to be examined to explore how the MS changed the creativity evaluation of three types of products categorized into normal, renovative, and innovative products, based on the degree of originality (Zhang et al., 2019). Two experiments were conducted to examine (1) the MS effect on the creativity and purchase intention evaluation and (2) both MS and country-of-origin effect on the evaluations. The results show that usefulness and purchase intention are affected by both effects, and the novelty is mainly affected by MS.

Parents’ Anticipated Discussions About Death With Young Children

Guided by family communication patterns theory and terror management theory this mixed-methods investigation explored how parents ( N = 112) of young children (ages 3–6) described the way they would discuss death when it comes up in conversations. Responses were coded inductively, resulting in four themes: explanations that death is inevitable, explanations that death is in the distance, the use of religion to frame discussions of death, and finally, discussing afterlife connections to deceased family members. Logistic regression analyses were used to evaluate whether parents’ conformity or conversation orientations were associated with the frequency with which parents discussed death with their child and the content of parent vignette responses. Quantitative analysis revealed parents’ conversation orientations were associated with the frequency with which they discussed death with their child and conformity orientations were associated with parents’ use of religion and discussing afterlife connections to deceased family members in their responses.