Społeczna odpowiedzialność międzynarodowych korporacji
2012 ◽
Vol 20
◽
pp. 196-202
Keyword(s):
The article includes an introduction, two theoretical sections, and the conclusions. Basic notions connected with corporate social responsibility are discussed. Next, basing on the example of Wal- -Mart, innovative ecological approach concerning delivery chain is discussed. Also the matter of double standardization of corporate social responsibility is investigated.